Partnership enhances Pacific’s market-leading podcast slate as audiences embrace audio content at scale
To further enhance its market-leading podcast slate, Pacific has forged a partnership with Acast, the world’s largest podcast company, and announced the launch of eight new podcasts.
From August, Pacific will boast a suite of 17 local podcasts with new titles including:
- Men’s Health Strength Sessions featuring interviews with Mark Wahlberg, Steve Plain and Chris Hemsworth
- marie claire’s Finding Fearless which will launch with an exclusive Drew Barrymore interview
- Tastebud Traveller by Better Homes and Gardens, with support from Collette Vacations
- Trolley Watch by New Idea for all Aussie shoppers who love a bargain and delicious food
- The Daily Home Edit by InStyle – a daily drop of lifestyle home hacks
- The Ghost Files hosted by Karina Machado, author of Spirit Sisters
- Celebrit-Tea hosted by WHO’s editors Stacey Hicks and Ali Cromarty who discuss the top entertainment headlines
- The Baby Whisperer from Practical Parenting with guest expert host from family health experts Tresillian
The above new titles are supported by existing hit podcasts from Pacific including The Rock Star and the Nanny and New Idea’s Royals.
Acast is the biggest podcast platform in the world, working with major media organisations in the audio space including the BBC, Wondery, The Guardian and The Economist. Locally, the business has helped the likes of Seven West, Network 10 and Vice Australia to enter the podcast space.
As Pacific’s exclusive hosting and distribution partner, Acast will deliver the strongest technical infrastructure to manage, grow and distribute podcast content across all platforms.
In addition to Pacific’s commercial team, Acast will offer sales representation and the ability to buy Pacific’s premium content through contextual collections. Pacific will also be the first Australian company to access Acast’s ad manager platform which will allow for the self-service uploading of campaigns against Pacific’s inventory.
Pacific’s Head of Commercial Product Danielle Lowry said: “This partnership with Acast comes at a pivotal moment for Pacific as we continue to grow our podcast slate. Audio is an increasingly important part of our business as our audience and advertising partners continue to embrace audio content. Teaming up with Acast will help us take this to the next level.”
Acast’s ANZ Content Director Guy Scott-Wilson said: “We know podcasts from established mastheads perform incredibly well and Australian podcast audience growth is coming from well-loved brands entering the space. This partnership, and Pacific’s amazing suite of podcasts, will give audiences the content they crave, and help attract new listeners to the medium. It will also open the door for advertisers to deliver targeted messages in an engaging and on-demand format.”
Earlier this year, Pacific’s parent company Seven West Media announced a separate deal with Acast for its audio offerings.
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