Customer intimacy is and always been one of the core values of our business.

The business foundation of Pacific is in ultimately understanding consumers better than anybody else –we understand consumers and their drivers, motivators, values and fears and the macro external factors driving new business opportunities.

Our market understanding and customer centric approach extends beyond just our insights and analytics divisions – we’re a business that has consumer understanding running through its veins.  Over the past 12 months, we have re-imagined our brands and the role they play in consumers lives and how we tell them stories beyond the page. To support out thinking, we have invested heavily in supercharging our data capabilities, growing and knowing our audiences more than ever before. As such we are proud to launch Seventh Sense, our consumer insight division, whose core purpose is to unlock the value of data to drive business growth.

Through our new Seventh Sense initiatives we’re further promoting a culture of business decisions based on informed instincts to build deep powerful connections with our audiences, delivering engagement and value through powerful storytelling.

Our commitment is to curate high quality data and then make it simple to use. Seventh Sense gives you access to the location, social and purchase data of over 9million unique Australians. Our real time, easy to use dashboards make it simple to report on data from pre-campaign to real time post campaign performance, see how campaigns change and are influenced as it happens. Our valued agency and client partners can now leverage the Seventh Sense capability to develop a data driven experience from to start, to finish and beyond.

Having a Sixth Sense is knowing something is going on – it’s the nagging feeling in the gut or consciousness. The Seventh Sense is being able to identify exactly what that is and our ability to translate this into actionable insights and opportunities. Pacific as a customer centric business that has a unique perspective on understanding consumers, trends and market categories better than any other media company, and an ability to translate these informed insights into commercial opportunities for our agencies and clients.

We are committed to:

• Access to past and future Pacific insights and research presentations for your agency/client teams
• Ability to be able readily to tap into not only customer behavioural data and primary consumer research, as well as harnessing our category experts and accessing our leading-edge consumers.
• Greater visibility of the emerging trends that are going to be shaping consumer behaviour more broadly in the near future
• Ability to transition from simply measuring what’s happened in the past (hindsight) to getting greater understanding of what’s happening now & why (insight) to forecasting what is going to happen next (foresight).

• Insights and trendcasting presentations
• Data Analytics
• Campaign measurement
• Brand exploration
• Creative Crowdsourcing
• Innovation & Ideation Workshops
• Access to the location, social and purchase data of over 9 million unique Australians.
• Our real time, easy to use dashboards make it simple to report on data from pre-campaign to real time post campaign performance, see how campaigns change and are influenced as it happens.
• Leverage the Seventh Sense capability to develop a data driven experience from to start, to finish and beyond.

PACIFIC FOOD MOVEMENT 

The Pacific Food Movement is a detailed snapshot of the current food space, highlighting the latest trends and innovations in the category both here and overseas. The study explores the changes in our values and consumption habits over time, and identifies the ten key trends influencing our current culinary behaviours.

HEALTH TRENDS 2017 

Health Trends 2017 is the latest addition to Pacific Magazines’ extensive health research portfolio. It presents a historical snapshot of our developing health values and an overview of the 6 key trends driving change in the health space, as well as the latest market innovations worldwide.

AUSTRALIAN’S AT HOME 

Australians At Home takes a deep dive look into the sentiment and behaviour of Australians around their homes. The study explores consumer attitudes and emotions – their underlying drivers and triggers, as well as the renovation and decoration behaviours of Australia’s home improvers from inspiration to action.

MENAISSANCE 

MENAISSANCE is Pacific Magazines’ latest male-focussed research piece delving into the lives and lifestyles of the Australian man today. Based on a robust survey of over 1,000 men, the study examines the evolution of men over time, explores the themes of career, relationships, parenting and health, and challenges traditional perceptions of male personas and roles.

 INFLUENCING BEAUTY DECISIONS 

A look into the attitudes, motivators and habits of today’s beauty-obsessed consumer. This is a dive into who she is, her concerns, her interests and her inspiration. The Beauty Consumer also looks into current trends in the world of beauty and how they’re set to impact brands and the consumer alike.

GENERATION Z: #NOTAMILLENNIAL 

Gen Z is a deep dive into the hearts and minds of our next generation of young influencers – who are far from mini-Millennials. This study highlights the differences from their predecessors in terms of mindset and values in the areas of schooling and employment, money, health and lifestyle, fashion, beauty, identity, priorities, the future, tech and media.

THE FUTURE SHAPERS 

‘The Future Shapers’ is a study about influencers – but these are not the group of media and social personalities that have come to be known as ‘influencers’, but those that are influencers in their worlds – the consumers who are the first to know, the first to try, buy and recommend. Our study is a deep dive into the mind, mood and drivers of this incredibly attractive and highly sought-after consumer.

THE CULINARY COMPASS 

Our latest food research explores in-depth the grocery shopping and cooking behaviours of the Australian population. Beyond just what we cook and eat, we’ve identified behavioural and attitudinal groups to understand the motivations, influences, barriers, attitudes and mindsets around food, cooking and how these relate to the recipe repertoire to

 RE-TALE: A NEW STORY 

There’s a new story, a kind of rebirth for retail. Old ways won’t suddenly disappear, but as exciting new opportunities present themselves, publishers, agencies and clients alike are evolving their communications strategies to meet the needs of the new shopper.  As retailers ourselves, we acknowledge the significant paradigm shift taking place, and the challenges in navigating the highly competitive and rapidly changing retail-sphere. Today’s highly connected shopper no longer thinks in terms of physical, online or mobile. They simply want to shop with their preferred store or brand how and when they want, and enjoy the best experience possible when they do. They want curated, personalised experiences. Fast. Blended retail is a single channel vision that mixes real world experience with dynamic data to allow retailers and brand to connect with the needs of the customer – and it will ultimately drive sales. 2018 will favour retailers and brands who come up with smart, bold ways to personalize & elevate every aspect of the shopping experience.

To find out more, or arrange a visit from our Seventh Sense strategy team, please contact our Head of Agency, Christie Taylor via email Christie.Taylor@pacificmags.com.au