Welcome to Pacific Magazines

We Create Magazines People Love
Pacific Magazines is a dominant force in Australian magazine publishing.

Pacific Magazines dominates the key publishing categories it operates in and publishes more than one in four magazines sold in Australia - including two of the three biggest selling weekly titles: New Idea and that's life!. Pacific Magazines is now reaching 35 per cent of all Australians (aged 14+) every month. The company's portfolio of titles also reaches 51 per cent of all women and 19 per cent of all men every month. This enhances our ability to reach all Australians, extend our brand and content, and create integrated marketing solutions for advertisers.

Latest News
  • 17 November 2017
    New Idea, Australia’s biggest women’s brand network1, today unveiled a bolder and brighter new multi-platform look – to coincide with one of this year’s most anticipated stories, the engagement of Prince Harry to Meghan Markle. The revamp, “Colourful Moments”, unifies design across all of New Idea’s channels and gives the country’s best-loved women’s media brand a more sophisticated look and feel, with a new colour palette, new fonts and flagship lifestyle sections such as Royals, food, beauty, fashion and health re-energised in both digital and print.
  • 15 November 2017
    marie claire today unveiled a limited-edition cover-wrap to celebrate today’s announcement of a “yes” vote for marriage equality.
  • 19 October 2017
    Women’s Health today unveiled an all-new premium digital experience. With a faster, cleaner, more intuitive and visually consistent brand experience across all devices, the new look is designed to optimise the user’s journey with less clutter, discoverable content and seamless integration for commercial partners.
Feature Publication
Men's Health
Men's Health

Men's Health is the leading lifestyle magazine for the thinking Australian man. Our aim is as strong as it is simple: we focus on making ...

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Testimonial
Amanda Connors – Marketing Director, Priceline

Priceline and Pacific Magazines have a history of developing immensely successful campaigns in partnership – often around insights-driven initiatives. In this case, Priceline wanted to make themselves as famous for Health as they are for Beauty. The result was an integrated concept called ‘Know Your Health Age’ that provided the mechanism for consumers to examine the current state of their health via an online survey designed to drive foot traffic into Priceline Pharmacies for free Health Checks. Leveraging the dominant power of Pacific’s Health Brands and other magazine assets and extending the activation through SWM’s TV and Online assets, this campaign met and exceeded every KPI including a significant uplift in sales for Priceline. This magazine-led initiative once again proves the true power of Seven West Media’s integrated market approach.

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Magazine Publishers of Australia
Magazine Publishers of Australia

The Association of Magazine Publishers of Australia (MPA) represents Australian publishers of consumer, cover-priced and nationally distributed magazines.