WHO, Australia’s leading celebrity news and entertainment brand, has launched an all new podcast, WHO Are You.
Hosted by entertainment journalist Pete Timbs, the podcast takes fans behind the curtain to reveal the real lives of some of Australian entertainment’s most lov
ed names.
The series launches on July 12 and features personalities such as singer Shannon Noll who speaks candidly about struggling to put food on the table, battling trolls and his brushes with the law. Roxy Jacenko shares some dark family secrets, Bridie Carter talks about life after McLeod’s Daughters and the experience of being outed as an alcoholic by the Australian media, while journalist Elle Halliwell shares the harrowing tale of her battle with leukaemia and having to make the choice between herself and her unborn baby.
Additional episodes feature Studio 10 host Joe Hildebrand and The Morning Show’s Larry Emdur.
WHO Are You follows on from the launch of WHO podcast the Binge List, a podcast designed for dedicated TV fans, and the brand has further podcast concepts in the works adding to Pacific’s growing stable of audio offerings which includes New Idea Royals, New Idea Investigates, a podcast that delves into Australia’s most intriguing crime cold cases with reporter Mary-Ann Harris and That’s Life! How I Survived, which details gripping true stories of women who have survived against the odds.
Podcasts are a terrific way for us to diversify our audience growth as we look for fresh ways to monetise our vast existing audiences. While our first goal is to establish a following for these exciting new brand extensions, we’re already seeing tremendous uptake with the Binge List and expect great things from WHO Are You.
Louisa Hatfield, General Manager of Family and Entertainment at Pacific
Listen to the podcast here.
For more information, please contact:
Rochelle Griggs
E: rochelle.griggs@pacificmags.com.au T: 02 9394 2326
Published on: 12 July 2018
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