Pacific today announced the appointment of Stacey Hicks as Content Director and Editor, Girlfriend.

Louisa Hatfield, General Manager, Entertainment and Family, comments: “With so many current global female crusades, a brand like Girlfriend that supports and empowers young women has never been more vital.

“Stacey’s very strong journalistic credentials and leadership abilities beyond her years make her the perfect choice for the role at such an important time in Girlfriend’s history. We are thrilled to have her on board.”

After a stint at the news desk at the Sydney Morning Herald, Stacey Hicks joined Pacific to rise through the ranks holding a range of roles including Features Editor and most recently Deputy Editor at that’s life!

The appointment comes at a pivotal time for the Girlfriend brand, following the recent launch of Girlfriend Movement – a new portfolio of premium content and bespoke events which champion and support young women. The schedule of content planned for 2018 includes Girl Code, supporting young women to pursue a career in STEM including coding 101 and grants to kickstart tech careers, Teen Talks with first person, inspirational panels on entrepreneurship, overcoming adversity or social achievement and Move It, a campaign to help girls get fit and healthy.

Stacey Hicks says: “Across the globe, women are uniting and leading the conversation about important social issues such as gender equality. Gen Z girls are undeniably the game changers of the future and will reshape the world as we know it.

Girlfriend has a proud history of making a difference to the young female agenda in Australia and empowering girls to achieve their goals. It’s a privilege to take the country’s biggest multi-platform teen brand forward in 2018.”

Girlfriend’s total audience footprint currently stands at over 2.5million.

For more information, please contact:
Hannah Devereux
E:   T: 02 9394 2886   M: 0422 003 873

Published on: 21 March 2018