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BEAUTYcrew First to Market With Interactive Video Format
BEAUTYcrew and Revlon today released a first-to-market new interactive video format to coincide with the launch of Revlon’s #defineyoureyes campaign. The four-in-one interactive video is an Australian beauty media first, whereby users are invited to...
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Women’s Health Launches Secret Sweats
Women’s Health today announced the launch of Secret Sweats, a series of intimate and exclusive pop-up fitness events. In partnership with Clinique, the inaugural Secret Sweats event will launch on Tuesday 3 April, and will...
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Emma Nolan Appointed Editor-In-Chief of New Idea
Pacific today announced the appointment of Emma Nolan as editor-in-chief, New Idea. Louisa Hatfield, Pacific’s General Manager, Entertainment and Family, comments: “With a multi-platform footprint of more than 5 million every month, New Idea’s power...
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Pacific Achieves Record-High Unique Audience
Pacific’s network of digital brands has achieved a record-high UA (Unique Audience), according to new Nielsen DRM figures released today. The March DRM Nielsen result shows the collective performance of Pacific’s digital portfolio to stand...
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New Content Director and Editor for Girlfriend
Pacific today announced the appointment of Stacey Hicks as Content Director and Editor, Girlfriend. Louisa Hatfield, General Manager, Entertainment and Family, comments: “With so many current global female crusades, a brand like Girlfriend that supports...
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Join the Movement #GFMOVEMENT2018
Today, Girlfriend – the country’s number one multiplatform teen brand – has joined forces with Australia’s most inspirational Gen Z influencers to launch the Girlfriend Movement, a new campaign to empower the next generation of...
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Seventh Sense Unveiled at Retail Trends Forecast
Last night, Pacific launched a new consumer insight approach and data proposition, Seventh Sense, at the first of a new portfolio of bespoke research events: ‘Re-Tale: A New Story’. Hosted by Pacific’s CEO, Gereurd Roberts,...
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Sales Leadership Team Appointed
Pacific today announced the appointment of two key members of its sales and corporate leadership team, with Nicole Bence named Commercial Director and Fran Vavallo as Sales Director, Victoria. Gereurd Roberts, CEO, Pacific comments: “Over...
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Pacific Digital Network Surges
Pacific’s network of digital brands has outpaced Bauer Media for the first time, according to new Nielsen DRM figures. The November DRM Nielsen result shows the collective performance of Pacific’s digital portfolio to stand at...
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Women’s Health Partners with Toyota for #WinS
Women’s Health today unveiled its latest Women in Sport (WinS) mentoring initiative, ‘Life After Sport’, together with principal partner Toyota. The initiative saw high-profile sporting identities and industry leaders, from business to media, share career...
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‘WOMEN WHO’ Launches in Partnership with Holden
WHO, Australia's leading celebrity news and entertainment brand, today launched a new campaign in partnership with Holden - 'WOMEN WHO’ - which recognises Australian women who have challenged the status quo and influenced society through...
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Men’s Health Appoints First Fitness Director
Men’s Health Australia, the country’s #1 men’s brand, today announced one of the world’s top fitness coaches, Chief Brabon will join Men’s Health in the capacity of Fitness Director, effective from January 2018. Chief, alongside...