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Value for money versus status symbol: Pacific reveals findings of ‘Under the Hood’ auto research
Comprehensive study into the socio-cultural forces impacting auto purchase Pacific has today revealed the findings of an extensive study into the state of the automotive market and the forces impacting car buyers. ‘Under the Hood’...
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New Idea takes the boring out of the kitchen with video-rich New Idea Food for women who love food
More than simply recipes, New Idea Food is a new online destination for food lovers, supported by Seven West Media’s 7Food network A brand with mass reach, a seriously engaged audience and a total footprint...
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marie claire and Pacific partner with Australian agencies for Stop the Violence campaign
Ogilvy, DDB Sydney, McCann Australia, 303 Mullenlowe and Junior Massive create bold work for the cause which will be shared with marie claire’s audience of 1.2 million and across the entire Pacific portfolio of brands...
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Men’s Health appoints Fitness Director Todd Liubinskas
Australia’s number one men’s fitness brand, Men’s Health, has appointed Todd Liubinskas to the role of fitness director, with a focus on driving video-led content across the brand’s multitude of platforms. Liubinskas has spent the...
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InStyle leads the changing face of luxury with brand refresh
The print magazine refresh is accompanied by the launch of a dedicated Women of Style online vertical Australia's most premium fashion brand InStyle, which has a total audience footprint of more than 1.2 million[1], has...
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marie claire launches WeChat mini-app to target Chinese consumers
Luxury brand Bulgari comes on board as launch partner as mini-app attracts 300,000 views prior to official launch As part of its strategy to target the affluent Chinese luxury consumer and further extend its growing...
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Men’s and Women’s Health Australia lead global cross-platform collaboration
In a world-first, international power couple Chris Hemsworth and Elsa Pataky front a Men’s Health and Women’s Health collaboration rolling out in 23 markets, demonstrating the power of the global brands’ network Pacific power...
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marie claire launches podcast series with The Thinkergirls
marie claire has partnered with broadcasting sensation The Thinkergirls to launch the podcast series, ‘We need to talk about…’ The new series brings to life the pages of marie claire serving up all the hot...
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Pacific launches The Beauty Network and BeautyWorks content studio
Pacific, Australia’s biggest digital network for women, has launched The Beauty Network and BeautyWorks content studio. The Beauty Network brings together Australia’s favourite beauty brands – marie claire, InStyle and BEAUTY/crew – allowing clients to...
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Pacific hosts Innovation Day with Amazon Web Services
Pacific Magazines, the home of Better Homes & Gardens and marie claire, recently held an Innovation Day in conjunction with Amazon Web Services (AWS) with the aim to foster creative thinking and ideation across the business. The Innovation...
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WHO reveals first-ever all-Australian WHO Sexiest issue
WHO, the go-to, trusted destination for all things A-list, lifestyle and entertainment, has revealed the first-ever all-Australian line-up for its annual WHO Sexiest issue. WHO, which has a total audience of more than 2 million*, decided...
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Pacific appoints Andrew Brain, Director of Digital Sales
As part of Pacific’s ongoing commitment to growing the digital offering of the business, Andrew Brain has been appointed Director of Digital Sales. Brain joins Pacific following stints at Australian Radio Network, Adshel and Bauer...