Australia’s longest running and highest reaching magazine brand

With a multi-platform footprint of 5 million every month – more than any other Australian women’s brand network – New Idea’s power to entertain and connect with an influential community of Australian women is stronger than ever.

For more than 90 years, New Idea has surprised, delighted, uplifted and entertained Australian women of all ages – with an unrivalled mix celebrity news, food, fashion, beauty, health, home, parenting and travel.

Today our new content verticals – New Idea Food and Flawsome Mum – continue to soar, whilst our in-house digital content engine produces at least one original video a day. Our website traffic has increased 43% over the last 12 months alone and in 2018, we’re continuing to extend our multi-platform reach – including the launch of our new and original real crime podcast series, New Idea Investigates.