For the first time in the event’s eight-year history, the Women’s Health WinS (Women In Sport) Awards will be broadcast on the Seven Network.
To be held on October 17 at Sydney’s Hordern Pavilion, the prestigious Awards have been recognising and celebrating female athletes from grassroots through to elite professional level since orginally launching in 2011 as I Support Women In Sport.
In that time, Women’s Health has helped generate more than $30 million worth of publicity for female athletes via a 365-day commitment to telling their stories, profiling sporting role models, and inspiring girls around Australia to believe anything is possible across the brand’s rapidly growing print, digital and social channels, with a combined audience of more than 820,000.
The 60-minute broadcast of the event is scheduled during the week of October 28. It will mark the first time a female sporting awards night has aired on Australian free-to-air television, a major win for female athletes whose achievements often go unrecognised on the national stage.
“As a brand, Women’s Health has been championing women in sport for more than eight years. The broadcast of this year’s Awards on Seven is a tremendous recognition of the dedication of our world-class Australian athletes, and also the work Women’s Health has done to elevate the profile of women in sport since 2011.
“WinS is so much more than an awards night, it’s an always-on platform committed to supporting sportswomen at all levels and this is the natural next step for the property.”
We’re thrilled to share the WinS Awards with the millions of Australians we reach across the Seven network every month. Securing the broadcast shows the combined power of Women’s Health and Seven West Media as a joint sporting force.
Kurt Burnette, Chief Revenue Officer at Seven West Media
A number of major corporate sponsors have already come on board for the 2018 WinS Awards including the Federal Government, Pantene, Rebel, Toyota and Samsung, as well as the Federal Government’s initiative, Girls Make Your Move. More will be announced soon.
Last year, WinS expanded to include a mentoring program to help Australian sportswomen achieve their goals in and away from the sporting arena, connecting the next generation of talent with WinS alumni. The new mentoring initiative has been designed to discover and nurture homegrown talent and support female athletes right through their career and into retirement.
To date, WinS is the only national campaign of its kind to put female athletes front and centre, with the support of the Federal Government.
Past winners of the WinS Awards include surfer Stephanie Gilmore who in April claimed the world number one spot following her win at the Rip Curl Pro at Bells Beach. Matildas’ star Samantha Kerr won Sportswoman of the Year in 2017 and went on to be named 2018 Young Australian of the Year, while One to Watch Ash Barty recently hit a career-high position of number 16 on the world tennis ranking.
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Published on: 14 August 2018