WHO, the go-to, trusted destination for all things A-list, lifestyle and entertainment, has revealed the first-ever all-Australian line-up for its annual WHO Sexiest issue.
WHO, which has a total audience of more than 2 million*, decided on a Hollywood-free Sexiest, with only Australian personalities starring in the prestigious list.
WHO editor and content director, Keshnee Kemp, said: “We realised Australia had more than enough talent to fill this year’s Sexiest issue. So why not embrace that and make it Aussies only?”
In the past year the brand has had a stronger focus on local talent, with a number of Australian cover stars such as Rebecca Judd and Lisa Wilkinson.
The issue also changes the definition of “sexy”, looking to be more inclusive. The cover features a pregnant Carrie Bickmore, powerhouse Julie Bishop and Elyse Knowles.
Bishop told WHO: “Politicians and sexiness aren’t often associated, but politics and sex are often in the same sentence!”
Also included in the line-up is Paralympian Dylan Alcott and a makeup-free Lindy Rama-Ellis.
Kemp added: “Sexy looks different to different people and so it makes total sense to compile a list that defies age, race and gender, truly recognising what sexy means in modern Australia. We’re thrilled to have an all Aussie issue and we’re equally chuffed that every single person we approached to be on the list said yes.”
The print edition is on sale November 1, with in-depth interviews featuring WHO’s Sexiest to appear online at who.com.au and across the brand’s social channels.
*Source: emma CMV Aug 2018, Nielsen DCR Sep 2018, Social Fast Facts
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