Pacific’s portfolio of magazine brands command a 26.0% share of annual gross readership – the highest per title share of any Australian publisher, according to new EMMA readership figures released today.
Better Homes and Gardens is the country’s most read magazine, reaching 2.26 million readers every month. New Idea is one of the top two most read weekly magazines in the country with over 1.5 million readers every week.
“These latest performance results are evidence of our strategy in action, as Pacific continues to deliver not only strong by title performance results but also growth in core categories – and testament to the great work and unified efforts happening across a range of our talented teams.”
Gereurd Roberts, CEO, Pacific and Chairman of Magazine Networks
The results also show a total magazine market defying recent trends, increasing 1.4% YOY based on average issue.
Gereurd Roberts, CEO, Pacific and Chairman of Magazine Networks comments: “These latest performance results are evidence of our strategy in action, as Pacific continues to deliver not only strong by title performance results but also growth in core categories – and testament to the great work and unified efforts happening across a range of our talented teams.
“Combined with our outstanding digital audience growth it points again to why Pacific is and will continue to be Australia’s most powerful multi-platform publisher for women.”
The EMMA print readership results follow the March DRM Nielsen result in which Pacific’s network of digital brands achieved a record high UA (Unique Audience), increasing 26% over the last month (MOM) and 50% over the last year (YOY) to 2.2million.
Performance highlights include:
- Better Homes and Gardens continues its reign as the country’s most read magazine – with 2.26 million readers per issue
- New Idea closed the gap behind Woman’s Day by -13.7% YOY
- that’s life! increased its lead on real life competitor Take 5 by 49.3% YOY
- marie claire soared 6.3% YOY, outperforming the category – and helping Pacific increase its leading share in fashion
- Virgin Voyeur delivered its highest ever share in EMMA – soaring an incredible 30.8% YOY
- #1 share in homes and lifestyle
- #1 share in men’s lifestyle
- #1 share in fashion
- #1 share in real life
- #1 share in celebrity weeklies
- #1 share in teen
Nicole Bence, Commercial Director, comments: “Pacific delivers highly engaged audiences at scale, as our incredible brands outpace the market from both a brand-by-brand perspective and a high value category based offering.
“Every month, our magazine brands are invited into the lives of over 6.7 million Australians – and print is only part of our story. We are the country’s biggest network of women’s brands and a business in growth across print, social and digital – whilst our supercharged sales approach delivers more meaningful value than ever before for our commercial partners.”
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Published on: 17 May 2018
Source: Nielsen DRM (March 2018)
EMMA (March 2018)