Pacific’s network of digital brands has achieved a record-high UA (Unique Audience), according to new Nielsen DRM figures released today.
The March DRM Nielsen result shows the collective performance of Pacific’s digital portfolio to stand at its highest ever, increasing 26% over the last month (MOM) and 50% over the last year (YOY) to 2.2million.
Brett Wadelton, Head of Digital Content, Pacific, comments: “This fantastic performance is directly attributed to the hard work and unified effort of our in-house digital content and editorial teams.
“This impressive result is testament to the great work happening, in unison, across a range of teams here at Pacific as we continue to build engaged communities at scale.
Gereurd Roberts, CEO, Pacific
“Our strategy of diversifying audience across multiple platforms and accelerating search engine optimisation (SEO) is directly contributing to our product audience growth, enabling our incredible and iconic brands to reach more and more audiences. It’s an exciting time.”
New Idea, InStyle, Men’s Health and Who have all recorded their highest ever UA with significant YOY growth across most other titles.
Gereurd Roberts, CEO, Pacific, adds: “This impressive result is testament to the great work happening, in unison, across a range of teams here at Pacific as we continue to build engaged communities at scale.
“High value audience growth is a key tenant of our strategy and to see not only the entire network on the increase, but significant growth in core categories, is fantastic.”
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Published on: 20 April 2018
Source: Nielsen DRM (March 2018)