marie claire has partnered with broadcasting sensation The Thinkergirls to launch the podcast series, ‘We need to talk about…’
The new series brings to life the pages of marie claire serving up all the hot topics and issues that matter most to women with a healthy dollop of Thinkergirls sass. Promising to be both inspiring and thought-provoking, the first episodes tackle a diverse range of subjects, from anxiety and same-sex marriage to the modern-day obsession with finding happiness.
The podcast is hosted by Stacey June and Kristie Mercer, the creatives behind one of Australia’s most popular and longest-running podcasts which now generates approximately 100,000 downloads each month.
The innovative partnership will give The Thinkergirls access to marie claire’s 1.3 million-plus touchpoints[1], while broadening marie claire’s reach to a wider millennial audience through The Thinkergirls dedicated fanbase.
Nicky Briger, editor of marie claire, said: “Launching this exciting podcast series is part of marie claire’s wider strategy to inspire women to fearlessly move forward. We’re always looking for ways to use different platforms to reach new audiences and working with the fabulous Thinkergirls presented the perfect opportunity to do just that.”
The Thinkergirls’ June said: “We’re beyond excited to partner with marie claire which continues to be such an important voice for women in this country. We’re so passionate about having conversations that are brave, aren’t always pretty, but are deeply raw and real, inquisitive and hopeful.”
Mercer added: “We’re proud to bring an audio platform to a much-loved, successful brand. Joining forces are two brands that enjoy pushing the boundaries, so we believe this partnership is a match made in heaven and the opportunities are endless.”
The episodes are available from January 21 on marieclaire.com.au by following this link here.
[1] emma CMV Oct 2018, Nielsen DCR Dec 2018, Social Fast Facts Dec 2018
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Brooke Hemphil
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