We publish more than one in four magazines sold in Australia - including two of the three biggest selling weekly titles: New Idea and That's Life!.
Across its portfolio of titles, Pacific Magazines are nudging a 30% share of overall readership, and dominating readership in key publishing categories:
Category Leadership
Women's weeklies 49% share of readership
Weekly celebrities 54% share of readership
Real Life 56% share of readership
Home and Lifestyle 61% share of readership
Fashion 50% share of readership
Men's Lifestyle 42% share of readership
Bridal 59% share of readership
Parenting 49% share of readership
Youth 43% share of readership*
Australia's love affair with Pacific Magazines continues as the titles outperform the market:
New Idea combines with That's Life!, Who and FAMOUS to deliver Pacific Magazines a commanding 49% share of gross readership in the largest magazine category of Women's Weeklies.
Better Homes and Gardens ranking as the number 1 home and lifestyle title is thriving, and together with Home Beautiful is setting the pace as the two fastest growing magazines in the home and lifestyle category.
marie claire the no. 1 fashion magazine combines with In Style to deliver 50 per cent share of gross readership.
Men's Health and Women's Health are driving the growth in the Men's Lifestyle and Women's Lifestyle categories respectively.
Bride to Be and Practical Parenting magazines are leading the way as the most widely read titles in their respective categories.
Weight Watchers and Diabetic Living are two of the top three most read magazines in the health category.
Voyeur, reaching 329,000 readers, delivers a 41 per cent share of gross readership in the airline category.
Girlfriend combines with Total Girl, K-Zone and TV Hits to reach 653,000 or 29% of all kids aged 6-13 years every month.
Pacific Magazines is now reaching 43 per cent of all Australians (aged 14+) every month. The company's portfolio of titles also reaches 60 per cent of all women and 26 per cent of all men every month.
As we build on our strengths in broadcast television and online, and progress our plans for development in subscription television, our magazine business provides a platform for our future as a multi-faceted media and communications company. This enhances our ability to reach all Australians, extend our brand and content, and create integrated marketing solutions for advertisers.
What is custom publishing?
Simply defined, custom publishing is targeted content delivered to key audiences with a goal of increasing brand perception, improving brand loyalty and influencing or improving the overall decision-making process.
Who is Text Pacific?
Text Pacific is the specialised custom division of Pacific Magazines, the magazine publishing arm of Seven, Australia's largest television network.
With over 15+ years experience in custom publishing Text Pacific in an enviable position within the publishing industry. We are able to leverage the strength of a dominant Australian media force to benefit of our clients.
As a full-service publishing resource, Text Pacific offers end-to-end solutions: from editorial strategy, concept development and design, right through to printing, circulation and distribution.
Our expert teams of editors, sub-editors, publishers, project managers and designers aim to create successful publishing solutions that achieve their commercial goals.
We work with marketing and brand teams to deliver their message in a format that wins over readers and creates respect and appreciation for the client's business objectives.
Sources: ABC Audit, Jul-Sep 2008 (ANPS) - weeklies; ABC Audit, Jan-Jun 2008 (ANPS); Roy Morgan Single Source Australia, September 2008 (All People 14+); *Roy Morgan Young Australians Survey, June 2008 (kids 6-13).