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culture
marie claire launches WeChat mini-app to target Chinese consumers
Luxury brand Bulgari comes on board as launch partner as mini-app attracts 300,000 views prior to official launch As part of its strategy to target the affluent Chinese luxury consumer and further extend its growing...
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culture
Pacific launches The Beauty Network and BeautyWorks content studio
Pacific, Australia’s biggest digital network for women, has launched The Beauty Network and BeautyWorks content studio. The Beauty Network brings together Australia’s favourite beauty brands – marie claire, InStyle and BEAUTY/crew – allowing clients to...
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culture
Pacific leaders speak at Mumbrella Publish 2018
Last Thursday Pacific CEO, Gereurd Roberts and Pacific Head of Digital Product & Technology, Will Everitt spoke at Mumbrella Publish 2018, speaking about key areas in the publishing business. Gereurd Roberts, tackled the question that...
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culture
Women’s Health Fit Night Out Returns
Women’s Health, Australia’s fastest-growing healthy lifestyle brand, has announced the ultimate workout party, Women’s Health Fit Night Out, is returning for its third year on August 31 with a stellar line-up of sponsors. Haircare brand...
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culture
Pacific Appoints Head of Commercial Product
As Pacific continues to build its digital sales leadership team, the company has announced the appointment of Danielle Lowry to the role of Head of Commercial Product. Lowry joins the publisher following roles at Domain,...
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culture
Rebecca Alexander-Head Joins Pacific as Head of Insights and Strategy
Pacific has appointed Rebecca Alexander-Head to the role of Head of Insights and Strategy. Alexander-Head began her career with a series of brand and strategy roles in both the Netherlands and UK before joining Millward...
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culture
Women’s Health Launches Celeb Sweats
Women’s Health Australia redefined the market to extend the reach and power of its brand through the launch of workout property, Celeb Sweats. The launch follows the successful Clinique-sponsored Secret Sweats event which was held in...
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culture
marie claire and Tech Ready Women Entrepreneurial Masterclass
marie claire and Tech Ready Women have joined forces to launch a two-day workshop to help women develop their own business start-ups. Says Nicky Briger, editor of marie claire: “Through this partnership, we’ll provide entrepreneurial...
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culture
Pacific is Australia’s #1 Publisher
Pacific’s portfolio of magazine brands command a 26.0% share of annual gross readership – the highest per title share of any Australian publisher, according to new EMMA readership figures released today. Better Homes and Gardens...
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culture
Welcome to InStyle’s new digital experience
InStyle today unveiled a new premium digital experience, with an improved look and feel, responsive layouts and a simplified content journey. Will Everitt, Head of Product and Technology comments: “We gave ourselves the task to...
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culture
BEAUTYcrew First to Market With Interactive Video Format
BEAUTYcrew and Revlon today released a first-to-market new interactive video format to coincide with the launch of Revlon’s #defineyoureyes campaign. The four-in-one interactive video is an Australian beauty media first, whereby users are invited to...
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culture
Women’s Health Launches Secret Sweats
Women’s Health today announced the launch of Secret Sweats, a series of intimate and exclusive pop-up fitness events. In partnership with Clinique, the inaugural Secret Sweats event will launch on Tuesday 3 April, and will...