New Idea Food is all about her love for food, feeding her confidence and inspiration to try something new.

With a multiplatform footprint of 3.89 million every month, New Idea Food has been influencing the dinner table of Australian Households for over 90 years.

Our new standalone food website is a powerhouse of original food content that connects through risk free recipes and keeps audiences up to date with food news and the latest on the supermarket shelf.

Our social community continues to grow from strength to strength gaining both scale and engagement, New Idea Food Facebook driving 8.8 million video views & 2.1 million engaged users* in the last 90 days.

Everything you would expect from a food brands plus;

  • The ability to integrate into a newly created video each day
  • Average weekly social reach of 2.574M through New Idea Food Facebook
  • Natural environment to integrate products into branded content and editorial product reviews.
  • Possible campaign integration across Seven West Media including TV: Channel 7 & 7Food Network and Pacific Magazines.