Better Homes and Gardens, Australia’s number one multiplatform brand, has unveiled a fully integrated experience across its digital product portfolio, with a re-engineered user interface that can be personalised for individual preferences.
With new content verticals, improved page load speeds and a responsive new layout, the user interface enables the same premium experience regardless of device and offers improved alignment across all the channels of Better Homes and Gardens including television, magazine, app and online properties to coincide with the print brand’s 40th birthday celebrations.
Our audience has always guided every brand decision. As we toast our 40th birthday with a digital facelift, we proudly go to market with a simplified content journey that better reflects an integrated brand proposition across all platforms including colour palette and fonts
Julia Zaetta, Editor-in-Chief, Better Homes & Gardens
“Not only do I feel our evolved digital look better showcases the quality we are well known for, I also believe our audience will enjoy the new personalised experience including choosing how, what and when they get updates from the Better Homes and Gardens’ brand,” comments Zaetta.
Coinciding with changes to user experience and back-end technology, Better Homes and Gardens digital content is expanding to align with the magazine including new DIY, how-to sections, travel, trending recipes and an expanded recipe section including healthy food ideas from Diabetic Living. New and exclusive short-form video from the Better Homes and Gardens TV show has also been introduced including a new content series showcasing technology product reviews.
Gereurd Roberts, CEO, Pacific, said: “Technology is such an essential part of home and life. Our audience wants to demystify technology in and outside the home with the help from the Better Homes and Gardens brand – an authoritative yet easy to understand voice they know and trust.
“Our new portfolio of Better Homes and Gardens digital products have been re-engineered with speed front and centre allowing the country’s biggest multiplatform audience to explore, discover and engage faster with our content than ever before.”
Will Everitt, Head of Digital Product and Technology, added: “The Better Homes and Gardens digital journey today continues with a new iteration focused on powerful AI tech, personalisation tools and analytics to better serve the content our audience wants and when they want it.
“We have re-engineered everything under the hood of the site with a focus on turbocharging the experience to allow our users to quickly discover, explore and engage with our content. Advertising placement has been overhauled, streamlined and decluttered with a focus on data driving decision and quality over quantity.”
Better Homes and Gardens Shop has also been refurbished, with closer alignment to the physical brand and an improved focus on showcasing its extensive product directory including exclusive craft, home and gardening products and new product listicles for easy discovery. Shopability has been improved using both shoppable widgets and shoppable videos to provide a frictionless path to purchase from editorial content.
The launch of this all-new immersive and premium digital experience caps off an impressive year for Better Homes and Gardens with the brand’s total footprint climbing to more than 7.3 million – and the brand increasing its print lead against peers as the country’s most read magazine.
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Published on: 9 July 2018