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Men’s Health appoints Fitness Director Todd Liubinskas
Australia’s number one men’s fitness brand, Men’s Health, has appointed Todd Liubinskas to the role of fitness director, with a focus on driving video-led content across the brand’s multitude of platforms. Liubinskas has spent the...
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InStyle leads the changing face of luxury with brand refresh
The print magazine refresh is accompanied by the launch of a dedicated Women of Style online vertical Australia's most premium fashion brand InStyle, which has a total audience footprint of more than 1.2 million[1], has...
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marie claire launches WeChat mini-app to target Chinese consumers
Luxury brand Bulgari comes on board as launch partner as mini-app attracts 300,000 views prior to official launch As part of its strategy to target the affluent Chinese luxury consumer and further extend its growing...
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Men’s and Women’s Health Australia lead global cross-platform collaboration
In a world-first, international power couple Chris Hemsworth and Elsa Pataky front a Men’s Health and Women’s Health collaboration rolling out in 23 markets, demonstrating the power of the global brands’ network Pacific power...
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marie claire launches podcast series with The Thinkergirls
marie claire has partnered with broadcasting sensation The Thinkergirls to launch the podcast series, ‘We need to talk about…’ The new series brings to life the pages of marie claire serving up all the hot...
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Pacific launches The Beauty Network and BeautyWorks content studio
Pacific, Australia’s biggest digital network for women, has launched The Beauty Network and BeautyWorks content studio. The Beauty Network brings together Australia’s favourite beauty brands – marie claire, InStyle and BEAUTY/crew – allowing clients to...
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Pacific hosts Innovation Day with Amazon Web Services
Pacific Magazines, the home of Better Homes & Gardens and marie claire, recently held an Innovation Day in conjunction with Amazon Web Services (AWS) with the aim to foster creative thinking and ideation across the business. The Innovation...
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WHO launches The WHO 100 List
WHO, the go-to, trusted destination for all things A-list, lifestyle and entertainment, has relaunched its online travel vertical to coincide with the publication of The WHO 100 List, the brand’s first travel one-shot showcasing the...
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Pacific leaders speak at Mumbrella Publish 2018
Last Thursday Pacific CEO, Gereurd Roberts and Pacific Head of Digital Product & Technology, Will Everitt spoke at Mumbrella Publish 2018, speaking about key areas in the publishing business. Gereurd Roberts, tackled the question that...
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New Editor and Content Director for Who
Pacific today announced the appointment of Keshnee Kemp as WHO’s editor and content director. Louisa Hatfield, General Manager, Family and Entertainment, comments: “Keshnee is one of the media industry’s leading young stars. “She has quickly...
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Pacific is Australia’s #1 Publisher
Pacific’s portfolio of magazine brands command a 26.0% share of annual gross readership – the highest per title share of any Australian publisher, according to new EMMA readership figures released today. Better Homes and Gardens...
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Welcome to InStyle’s new digital experience
InStyle today unveiled a new premium digital experience, with an improved look and feel, responsive layouts and a simplified content journey. Will Everitt, Head of Product and Technology comments: “We gave ourselves the task to...
