We are Pacific insight, but we call ourselves Pi.
We are a new audience intelligence consultancy designed to fuel business growth with highly relevant data, research and intimate audience insight for the purpose of creating ‘valuable connections’ for brands at scale.
We are part of Australia’s leading lifestyle publisher which has over 30 years of audience cultivation and cultural understanding across beauty, fashion, lifestyle, automotive, food, health and home.
At its heart is our sophisticated CDP in partnership with TEGA that provides Australia’s richest, robust data into audience segments, summarising characteristics into an aggregated view of customer transactions, behaviours and geo-demographics.
This fusion of data enables us to extract a holistic understanding of our audience, which, in combination with our industry leading approach to cultural insights and bespoke research solutions, allows us to take a multi-faceted approach to understanding human behaviour and motivation.
- We bring to life the cultural forces that are shaping perception and desire for our clients
- We help you understand how to make your brand more relevant and desirable to your audience
- We inform marketing and brand teams to consider pivoting their strategy to effectively inspire their consumers of tomorrow
- We find new audiences to drive product growth
- We can help prove your ROI through industry leading measurement
- We find audiences that are primed for innovation
- We identify and help optimise comms, channel and content strategy
