that's life!: Specifications
that's life!: Specifications
Full Page285 x 215245 x 175275x205
Half Page Horizontal147 x 215107 x 175137x205
Half Page Vertical285 x 112245 x 72275x102
Third Page Horizontal102 x 21572 x 17592x205
Third Page Vertical285 x 78245 x 48275x68
Strip Ad30x21510x17520x205
Double Page Strip30x42010x38020x410
Technical Information

Digital Delivery of Print Material
Pacific Magazines will only accept advertising material via one of the industry approved ad delivery & pre-flighting platforms detailed below.

Calibrated to Pacific Magazine’s specifications, they troubleshoot all supplied material to ensure there are no issues that will affect the printed quality of your advertising. This process protects all parties to guarantee the best outcome. It is therefore Pacific Magazines’ company policy to only accept material through Adsend or Digital Ads (the Adsend alternative).

We will not accept material via other means such as FTP, disc or email under any circumstances.

The supplier of the digital media is responsible for all aspects of the files supplied.

ADSEND (formerly known as Quickcut)
Phone: +61 3 8689 9000

Phone: 02 9818 1965 during hours (10am to 6pm AEST)
Phone: 02 9818 1965 after hours

Zip out puzzle section- Important Double Page Strip Information*

For Double Page Strips appearing in the zip out puzzle section, please ensure there is a 15mm safe area on either side of the spine. This is to avoid any important copy or image being sucked into the glue strip that runs down the centre of the magazine within this particular section. The 15mm safe area should have no text or images on either side of the trim marks. Essentially a 15mm safe are on the right hand side of the LHP and the left hand side of the RHP. Please note the normal width and height for a strip ad are required, however the 15mm safe area is to have no type or images present.

General Specifications:
1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 3mm. Trim and registration marks must lay 6mm outside of the trim)
2. PDF files need to be supplied as single page files. File names should start with P001_ for the first page and P002_ for the second page for a double page spread.
3. Avoid running type across the gutter of a double page spread.
4. All type must be a minimum of 8pt and 10pt for reversed type
5. All fonts need to be embedded into the PDF file
6. Files must be saved in CMYK format. RGB or LAB colour formats will be rejected
7. Images need to be of a minimum 260dpi at print size.
8. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print
9. Total ink limit should be between 280-310% with a black limit of 90% (medium GCR)
10. All 4 colour black and white images should use UCR

· Page must include required bleed as per publication specification.
· PDF's page must be CROPPED (in Acrobat) to BLEED size, contain no crop or registration marks.
For more information, please click link below
To ensure accurate colour reproduction, Pacific Magazines recommends a 3DAPv3 approved digital proof.
Please Check Publication Specifications for Correct Paper Type
From April 2nd 2009 Printers and publishers will only be accepting 3DAPv3 proofs. Please see for more details

3DAPv3 Colour Proofs:
1. Colour proofs must be created at 100% in size and accompany any supplied material.
2. In order to verify the proof, it will need to contain the 3DAPv3 control strip
3. Tearsheets or colour laser prints are NOT acceptable forms of proofs
4. If a 3DAPv3 colour proof is not supplied, Pacific Magazines or the Printer will not accept responsibility for the printed result of the supplied advertising.
5. The proof must be setup to the correct paper type of the magazine and section


Download BlueStar Web Insert Specifications Instructions
Download BlueStar Insert Specifications
Download BlueStar Web Silverwater Pallet Labels

 From ISSUE #16 (on-sale 11 April, 2012) - UPDATED COLOUR PROFILE

That's Life Magazine will be replacing their Paper type 3 separation profile to the NEW improved PaperType 3 profile

Please see for technical information of the change."

Wet Sachet Specifications:

Please note the following specifications are a guide for suppliers of sachets for insertion into Pacific Magazines publications. Suppliers/manufacturers must submit samples for testing by Pacific Magazines Production staff and if approved it is the supplier’s responsibility to ensure that actual product supplied for insertion is identical to the samples submitted and approved.

For each 1ml of fill, the sachet’s internal area must be at least 8 square cm.

The sachet must be free from excessive air, as much air as possible needs to be removed prior to sealing.

Under a compression test, sachets must withstand at least 3,300 psi (1,500 kg) of pressure for 10 seconds and subsequently 2,200 psi (1,000 kg) for a minimum of 5 hours.

Minimum overall size required for binding = as per magazine specifications*

Maximum overall size for binding = as per magazine specifications *

Maximum total weight for individual sachets, including fill = 20 grams

The quantity of liquid fill must remain the same throughout the production run.

Sachets must be packed in nested cartons for ease of unpacking.

To enable automatic feeding on insertion equipment, sachets must be packed so they do not curl or stick together.

If more than 1 deck of sachets is packed in a carton, each deck must have a strong cardboard base so they will sit stable on the base.

All sachets to be packed the same way up and the same way around.

Sachet cartons to be strong and tailor made for a tight fit.

All cartons must be accurately labelled indicating product, quantity and host publication

Approval of Trial Samples:

A minimum of 200 samples to be supplied as per the above specifications for pressure testing and a binding trial before full production of the sachet for the magazine

Due to the mechanics of tipping-on inserts, there may be occasions where a very small quantity of magazines is bound without the insert. As such it would be advisable NOT TO run wording offering a sachet within the magazine.

Please be advised that the client takes responsibility for all costs incurred (including reprint of magazine run) if wet sachets are faulty at time on insertion.  


That's Life! magazine is a high speed saddle-stitched product.
All measurements on this document are Depth x Width.

General (applies to all forms of inserts)
That's Life! Trim Size: 275mm x 210mm
* A minimum of 3% overs are required for wastage on the binders.
* All inserts are subject to meeting specifications and may require testing.
* Any products that cannot be mechanically inserted will require manual insertion.
* All inserts must adhere to the required Delivery Specifications.

Tip-on placement -Positioning Specifics
If a multiple page tip-on is to be fixed to a left or right hand page, the closed edge (spine) of the product will be placed closest to the spine of the host product. If on a left hand page, this may cause the back page of the tip-on to be facing outwards from the page.
Tip-on glue can stain the page on certain paper stocks. Please take this into
consideration when considering placement.

A sample of any tip-on should be submitted for approval before any confirmation is made.
The tip-on must be placed a minimum of 25mm and a maximum of 60mm from the spine of the host product. The tip on also must be placed a minimum of 30mm from the head or foot, and a minimum of 40mm from the foredge of the magazine.
A tip-on can encounter movement of up to 10mm in any direction from the desired
position. Placement may vary from magazine to magazine.
All wet sachet tip-ons must be pressure tested before being approved for insertion. An
initial 50 samples are required. Please contact Pacific Magazines Production Department for "Wet Sachet Specifications"

Delivery Specifications

1. Goods with laps or pasted areas must be packed to prevent sticking or curling.
2. Inserts, Tip-ons & Onserts must be bundled the same way up.
3. Stretch wrapping must be tight over the entire pallet.
4. Pallets should be strapped with 4 straps (2 each way) with a pallet on top.
5. Smaller inserts may be packed as described as per diagram below or flat in cartons.
7. Cartons cannot exceed 10kg in weight.
8. Loose inserts must be stacked and not logged.
Date: Page 4 of 5
Sachets must be packed flat with separators, in a uniform direction, in shallow cartons
which are 100mm deep.

Labelling Instructions
1. Pallet Labels are available on the Pacific Magazines Website.
2. Pallet Labels should be on every pallet with all of the following information:
* Magazine Title
* Cover Date
* On-Sale Date
* Total Quantity of Insert
* Insert distribution of the product
* Quantity per Pallet/Carton
* Total number of Pallets/Cartons
* Weight of Pallet without inserts
* Weight of Pallet including inserts

Please note:
1. Inserts that are not labelled correctly may be rejected for delivery.
2. Inserts in an unsuitable condition may be rejected for delivery.
3. Inserts must be delivered between 8am - 4pm, Monday to Friday.
4. Late delivery of an insert may miss insertion into the booked issue.

If you have any questions or require further information regarding Insert Specifications, Insert Testing or
Delivery Requirements for New Idea Magazine please contact:

Pacific Magazines Production Contacts

Print Production Controller
Megan Cosgrove
Phone: (02) 9394 2681

Advertising Production Coordinator
Clancy Noakes
Phone: (02) 9394 2254


Whilst the internal production process may verify that material is within specification the onus is placed firmly on tradehouse/sender to supply material to specification. It is also a requirement that advertising material is delivered on time so quality control measures can take place. Late material may miss these checking procedures which could pick up possible problems/errors.

Pacific Magazines reserves the right to refuse any material that does not meet the required Specifications.