In Style: Media Kit
In Style: Four Colour
Four ColourCasual49,55296,184140,496 182,288 265,872387,468 501,504 607,320
Volume4x8x12x16x24x36x48x60x
Full Page12,65312,33812,02311,70811,39311,07810,76310,44810,122
Double Page Spread25,30624,67624,04623,41622,78622,15621,52620,89620,244
Half Page8,2248,0207,8157,6107,4057,2016,9966,7916,579
Third Page6,3276,1696,0125,8545,6975,5395,3825,2245,061
Inside Back Cover15,18414,80614,42814,05013,67213,29412,91612,53812,146
Inside Cover Spread34,16333,31332,46231,61230,76129,91129,06028,21027,329
Outside Back Cover17,08216,65616,23115,80615,38114,95514,53014,10513,665
In Style: Inserts Loose Bound per ‘000
Inserts Loose Bound per ‘000Insert Rates
2pp$160
4pp$200
8pp$280
12pp$350
16pp$440

Broken Space:
Limited number available - maximum 5 insertions per issue. All broken space will appear on a LHP.
Material deadline for broken space is two weeks prior to standard booking deadline

Inserts:
Loose & Bound Tip on
2pp: $160 per '000 (minimum charge of $1,600 applies)
Mechanical: $160 per '000
Manual: $235-$350 per '000 (pending precision of adhesion)

In Style: Regional Rates
Regional RatesRegional Rates
NSW$7,592
VIC/TAS$5,061
QLD$3,796
SA/NT/WA$2,657
In Style: Specifications
InsertionsBleedTypeTrim
Full Page284 x 236254 x 206276 x 228
Double Page Spread284 x 464254 x 434276 x 456*
Half Page Horizontal146 x 236118 x 216138 x 228
Half Page Vertical284 x 117246 x 87276 x 109
Third Page Vertical284 x 84256 x 56276 x 76
Technical Information

Technical Information

Pacific Magazines will only accept advertising material via Quickcut. Supply of media via other means such as FTP, CD or Email is forbidden and will be rejected by Pacific Magazines.
The supplier of the digital media is responsible for all aspects of the files supplied.

For more information regarding Quickcut please contact:
Quickcut: (02) 9467 7500
Tech Support: (02) 9467 7599
Web: http://www.quickcut.com.au/

General Specifications

1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 3mm. Trim and registration marks must lay 6mm outside of the trim)
2. PDF files need to be supplied as single page files. File names should start with P001_ for the first page and P002_ for the second page for a double page spread.
3. Avoid running type across the gutter of a double page spread.
4. All type must be a minimum of 8pt and 10pt for reversed type
5. All fonts need to be embedded into the PDF file
6. Files must be saved in CMYK format. RGB or LAB colour formats will be rejected
7. Images need to be of a minimum 260dpi at print size.
8. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print
9. Total ink limit should be between 280-310% with a black limit of 90% (medium GCR)
10. All 4 colour black and white images should use UCR

Quicksend specifications

· Page must include required bleed as per publication specification.
· PDF's page must be CROPPED (in Acrobat) to BLEED size, contain no crop or registration marks.
For more information, please click link below
http://www.quicksend.net.au/needhelp.jsp
 
To ensure accurate colour reproduction, Pacific Magazines recommends a 3DAPv3 approved digital proof.
Please Check Publication Specifications for Correct Paper Type
From April 2nd 2009 Printers and publishers will only be accepting 3DAPv3 proofs. Please see www.3dap.com.au for more details

3DAPv3 Colour Proofs

1. Colour proofs must be created at 100% in size and accompany any supplied material.
2. In order to verify the proof, it will need to contain the 3DAPv3 control strip
3. Tearsheets or colour laser prints are NOT acceptable forms of proofs
4. If a 3DAPv3 colour proof is not supplied, Pacific Magazines or the Printer will not accept responsibility for the printed result of the supplied advertising.
5. The proof must be setup to the correct paper type of the magazine and section

Double Imaging on DPS ads

Pacific Magazines recommends that any critical cross over should be double imaged across the gutter. Double image allowance is 3mm each side of the centre which is to be included within the trim not additional to the trim size, i.e., the spread will carry a 6mm common image through the centre of the spread.

Pacific Magazines takes no responsibility for optical loss of an image in the gutter of a double page spread if the above instructions are not followed.

Wet Sachet Specifications

Please note the following specifications are a guide for suppliers of sachets for insertion into Pacific Magazines publications. Suppliers/manufacturers must submit samples for testing by Pacific Magazines Production staff and if approved it is the supplier's responsibility to ensure that actual product supplied for insertion is identical to the samples submitted and approved.

For each 1ml of fill, the sachet's internal area must be at least 8 square cm. The sachet must be free from excessive air, as much air as possible needs to be removed prior to sealing. Under a compression test, sachets must withstand at least 3,300 psi (1,500 kg) of pressure for 10 seconds and subsequently 2,200 psi (1,000 kg) for a minimum of 5 hours.

Minimum overall size required for binding = as per magazine specifications*

Maximum overall size for binding = as per magazine specifications *

Maximum total weight for individual sachets, including fill = 20 grams

The quantity of liquid fill must remain the same throughout the production run. Sachets must be packed in nested cartons for ease of unpacking. To enable automatic feeding on insertion equipment, sachets must be packed so they do not curl or stick together. If more than 1 deck of sachets is packed in a carton, each deck must have a strong cardboard base so they will sit stable on the base. All sachets to be packed the same way up and the same way around. Sachet cartons to be strong and tailor made for a tight fit. All cartons must be accurately labelled indicating product, quantity and host publication.

Approval of Trial Samples

A minimum of 200 samples to be supplied as per the above specifications
for pressure testing and a binding trial before full production of the sachet for the magazine. Due to the mechanics of tipping-on inserts, there may be occasions where a very small quantity of magazines is bound without the insert. As such it would be advisable NOT TO run wording offering a sachet within the magazine. Please be advised that the client takes responsibility for all costs incurred (including reprint of magazine run) if wet sachets are faulty at time on insertion.

Double Imaging on DPS ads

Pacific Magazines recommends that any critical cross over should be double imaged across the gutter. Double image allowance is 3mm each side of the centre which is to be included within the trim not additional to the trim size, i.e., the spread will carry a 6mm common image through the centre of the spread. Pacific Magazines takes no responsibility for optical loss of an image in the gutter of a double page spread if the above instructions are not followed.

Print Production Controller
Graham Hood
Phone: (02) 9394 2694
Email: graham.hood@pacificmags.com.au
 
Advertising Production Coordinator
Carmen Normoyle
Phone: (02) 9394 2695                                                                 Email: carmen.normoyle@pacificmags.com.au

In Style: Deadlines
Issue NameOn Sale DateBooking DateMaterial Date
January 201416-Dec-201313-Nov-201318-Nov-2013
February 201420-Jan-201409-Dec-201313-Dec-2013
March 201417-Feb-201415-Jan-201420-Jan-2014
April 201417-Mar-201412-Feb-201417-Feb-2014
May 201421-Apr-201418-Mar-201424-Mar-2014
June 201422-May-201418-Apr-201424-Apr-2014
July 201423-Jun-201420-May-201426-May-2014
August 201421-Jul-201417-Jun-201423-Jun-2014
September 201418-Aug-201415-Jul-201421-Jul-2014
October 201415-Sep-201412-Aug-201418-Aug-2014
November 201413-Oct-201409-Sep-201415-Sep-2014
December 201417-Nov-201414-Oct-201420-Oct-2014
January 201515-Dec-201411-Nov-201417-Nov-2014
February 201519-Jan-201508-Dec-201411-Dec-2014
March 201516-Feb-201513-Jan-201519-Jan-2015
April 201516-Mar-201510-Feb-201516-Feb-2015
May 201513-Apr-201510-Mar-201516-Mar-2015
June 201518-May-201514-Apr-201520-Apr-2015
July 201515-Jun-201512-May-201518-May-2015
August 201513-Jul-201509-Jun-201515-Jun-2015
September 201517-Aug-201514-Jul-201520-Jul-2015
October 201514-Sep-201511-Aug-201517-Aug-2015
November 201512-Oct-201508-Sep-201514-Sep-2015
December 201516-Nov-201513-Oct-201519-Oct-2015
In Style: Audience
Readership Profile
Profile %
000's%Mag.Pop.
Readership
All People1921.1100100
All Women1811.987.950.7
All Men270.31349.3
Grocery Buyers1521.272.865.6
Grocery Buyers with Kids in HH581.527.720.9
People with Kids in HH801.238.535.8
All People
Profile %
000's%Mag.Pop.
Age
14 - 17 years131.26.46.1
18 - 24 years381.718.311.9
25 - 34 years501.52417.5
35 - 49 years641.330.725.3
50 - 64 years320.815.622
65 years and over110.35.117.2
Socio-Economic
AB611.629.320
C501.323.820
D39118.620
E38118.420
FG210.59.920
Occupation
Work Full Time871.241.939.4
Work Part Time581.527.920.1
Not Employed630.830.240.2
State Breakdown
New South Wales891.442.934
Victoria541.126.125.1
Queensland260.712.420.1
South Australia120.95.97.4
Western Australia251.211.710.5
Tasmania10.30.72.2
Darwin/Alice Springs10.50.30.6

NOTE: Personal income is based on full time workers only

emma Readership July 2012- June 2013

Roy Morgan: Readership Survey January - December 2012

ABC Audit Report Dec 12

In Style: Contacts
NameTitleLocationPhoneEmail
Jacqueline LunnDeputy EditorNSW-Email contact
Eliza HyndNational Advertising ManagerNSW02 9394 2237Email contact
Tahlia PhillipsSenior Account ManagerNSW02 9394 2773Email contact
Rebecca NolimaioAccount ManagerNSW02 9394 2232Email contact
Ellen MurphySenior Account ManagerVIC03 8636 7577Email contact
Jane McGregorQLD Sales DirectorQLD07 3368 7225Email contact
Ashleigh BarrowAccount ManagerQLD07 3368 7484Email contact
Zenna KatsikarisMarketing DirectorNSW02 9394 2601Email contact