InStyle: Media Kit
InStyle: Four Colour
Four ColourCasual49,55296,184140,496 182,288 265,872387,468 501,504 607,320
Full Page12,65312,33812,02311,70811,39311,07810,76310,44810,122
Double Page Spread25,30624,67624,04623,41622,78622,15621,52620,89620,244
Half Page8,2248,0207,8157,6107,4057,2016,9966,7916,579
Third Page6,3276,1696,0125,8545,6975,5395,3825,2245,061
Inside Back Cover15,18414,80614,42814,05013,67213,29412,91612,53812,146
Inside Cover Spread34,16333,31332,46231,61230,76129,91129,06028,21027,329
Outside Back Cover17,08216,65616,23115,80615,38114,95514,53014,10513,665
InStyle: Inserts Loose Bound per ‘000
Inserts Loose Bound per ‘000Insert Rates

Broken Space:
Limited number available - maximum 5 insertions per issue. All broken space will appear on a LHP.
Material deadline for broken space is two weeks prior to standard booking deadline

Loose & Bound Tip on
2pp: $160 per '000 (minimum charge of $1,600 applies)
Mechanical: $160 per '000
Manual: $235-$350 per '000 (pending precision of adhesion)

InStyle: Regional Rates
Regional RatesRegional Rates
InStyle: Specifications
Full Page284 x 236254 x 206276 x 228
Double Page Spread284 x 464254 x 434276 x 456*
Half Page Horizontal146 x 236118 x 216138 x 228
Half Page Vertical284 x 117246 x 87276 x 109
Third Page Vertical284 x 84256 x 56276 x 76
Technical Information

Technical Information

Pacific Magazines will only accept advertising material via Quickcut. Supply of media via other means such as FTP, CD or Email is forbidden and will be rejected by Pacific Magazines.
The supplier of the digital media is responsible for all aspects of the files supplied.

For more information regarding Quickcut please contact:
Quickcut: (02) 9467 7500
Tech Support: (02) 9467 7599

General Specifications

1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 3mm. Trim and registration marks must lay 6mm outside of the trim)
2. PDF files need to be supplied as single page files. File names should start with P001_ for the first page and P002_ for the second page for a double page spread.
3. Avoid running type across the gutter of a double page spread.
4. All type must be a minimum of 8pt and 10pt for reversed type
5. All fonts need to be embedded into the PDF file
6. Files must be saved in CMYK format. RGB or LAB colour formats will be rejected
7. Images need to be of a minimum 260dpi at print size.
8. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print
9. Total ink limit should be between 280-310% with a black limit of 90% (medium GCR)
10. All 4 colour black and white images should use UCR

Quicksend specifications

· Page must include required bleed as per publication specification.
· PDF's page must be CROPPED (in Acrobat) to BLEED size, contain no crop or registration marks.
For more information, please click link below
To ensure accurate colour reproduction, Pacific Magazines recommends a 3DAPv3 approved digital proof.
Please Check Publication Specifications for Correct Paper Type
From April 2nd 2009 Printers and publishers will only be accepting 3DAPv3 proofs. Please see for more details

3DAPv3 Colour Proofs

1. Colour proofs must be created at 100% in size and accompany any supplied material.
2. In order to verify the proof, it will need to contain the 3DAPv3 control strip
3. Tearsheets or colour laser prints are NOT acceptable forms of proofs
4. If a 3DAPv3 colour proof is not supplied, Pacific Magazines or the Printer will not accept responsibility for the printed result of the supplied advertising.
5. The proof must be setup to the correct paper type of the magazine and section

Double Imaging on DPS ads

Pacific Magazines recommends that any critical cross over should be double imaged across the gutter. Double image allowance is 3mm each side of the centre which is to be included within the trim not additional to the trim size, i.e., the spread will carry a 6mm common image through the centre of the spread.

Pacific Magazines takes no responsibility for optical loss of an image in the gutter of a double page spread if the above instructions are not followed.

Wet Sachet Specifications

Please note the following specifications are a guide for suppliers of sachets for insertion into Pacific Magazines publications. Suppliers/manufacturers must submit samples for testing by Pacific Magazines Production staff and if approved it is the supplier's responsibility to ensure that actual product supplied for insertion is identical to the samples submitted and approved.

For each 1ml of fill, the sachet's internal area must be at least 8 square cm. The sachet must be free from excessive air, as much air as possible needs to be removed prior to sealing. Under a compression test, sachets must withstand at least 3,300 psi (1,500 kg) of pressure for 10 seconds and subsequently 2,200 psi (1,000 kg) for a minimum of 5 hours.

Minimum overall size required for binding = as per magazine specifications*

Maximum overall size for binding = as per magazine specifications *

Maximum total weight for individual sachets, including fill = 20 grams

The quantity of liquid fill must remain the same throughout the production run. Sachets must be packed in nested cartons for ease of unpacking. To enable automatic feeding on insertion equipment, sachets must be packed so they do not curl or stick together. If more than 1 deck of sachets is packed in a carton, each deck must have a strong cardboard base so they will sit stable on the base. All sachets to be packed the same way up and the same way around. Sachet cartons to be strong and tailor made for a tight fit. All cartons must be accurately labelled indicating product, quantity and host publication.

Approval of Trial Samples

A minimum of 200 samples to be supplied as per the above specifications
for pressure testing and a binding trial before full production of the sachet for the magazine. Due to the mechanics of tipping-on inserts, there may be occasions where a very small quantity of magazines is bound without the insert. As such it would be advisable NOT TO run wording offering a sachet within the magazine. Please be advised that the client takes responsibility for all costs incurred (including reprint of magazine run) if wet sachets are faulty at time on insertion.

Double Imaging on DPS ads

Pacific Magazines recommends that any critical cross over should be double imaged across the gutter. Double image allowance is 3mm each side of the centre which is to be included within the trim not additional to the trim size, i.e., the spread will carry a 6mm common image through the centre of the spread. Pacific Magazines takes no responsibility for optical loss of an image in the gutter of a double page spread if the above instructions are not followed.

Print Production Controller
Graham Hood
Phone: (02) 9394 2694
Advertising Production Coordinator
Carmen Normoyle
Phone: (02) 9394 2695                                                                 Email:

InStyle: Deadlines
Issue NameOn Sale DateBooking DateMaterial Date
July 201515-Jun-201512-May-201518-May-2015
August 201513-Jul-201509-Jun-201515-Jun-2015
September 201517-Aug-201514-Jul-201520-Jul-2015
October 201514-Sep-201511-Aug-201517-Aug-2015
November 201515-Oct-201508-Sep-201514-Sep-2015
December 201516-Nov-201513-Oct-201519-Oct-2015
January 201614-Dec-201512-Nov-201518-Nov-2015
February 201618-Jan-201603-Dec-201509-Dec-2015
March 201615-Feb-201614-Jan-201620-Jan-2016
April 201614-Mar-201611-Feb-201617-Feb-2016
May 201611-Apr-201610-Mar-201616-Mar-2016
June 201616-May-201610-Apr-201616-Apr-2016
July 201616-Jun-201616-May-201623-May-2016
August 201618-Jul-201616-Jun-201622-Jun-2016
September 201615-Aug-201614-Jul-201620-Jul-2016
October 201612-Sep-201611-Aug-201617-Aug-2016
November 201617-Oct-201615-Sep-201621-Sep-2016
December 201614-Nov-201613-Oct-201619-Oct-2016
InStyle: Audience
Readership Profile
                Profile %
All People2031.1100100
All Women176286.950.6
All Men270.313.149.4
Grocery Buyers991.448.638.8
Grocery Buyers with Kids in HH4522212.7
People with Kids in HH791.238.936.5
All People
                Profile %
14 - 17 years60.63.26.1
18 - 24 years261.212.911.9
25 - 34 years521.725.617.5
35 - 49 years651.532.225.2
50 - 64 years38118.722
65 years and over150.57.417.2
Work Full Time811.239.738.3
Work Part Time621.930.818.5
Not Employed600.829.643.2
State Breakdown
New South Wales/ACT771.338.233.8
Western Australia201.19.910.7
South Australia1416.77.4
Northern Territory10.70.61

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2014, Nielsen Online Ratings December 2014, People 14+

InStyle: Contacts
Natalie MellEditorial Coordinator/PA to EditorNSW02 9394 2168Email contact
Simone DonovanActing National Advertising ManagerNSW02 9394 2237Email contact
Rebecca NolimaioAccount ManagerNSW02 9394 2232Email contact
Anita ZachariaAdvertising CoordinatorNSW02 9394 2208Email contact
Simone Dalla RivaSales DirectorVIC-Email contact
Jane McGregorQLD Sales DirectorQLD07 3368 7225Email contact
Zenna KatsikarisMarketing DirectorNSW02 9394 2601Email contact
Ellie Portch Deputy National Business Integration ManagerNSW02 9394 2773Email contact