InStyle: Media Kit
InStyle: Four Colour
Four ColourCasual49,55296,184140,496 182,288 265,872387,468 501,504 607,320
Full Page12,65312,33812,02311,70811,39311,07810,76310,44810,122
Double Page Spread25,30624,67624,04623,41622,78622,15621,52620,89620,244
Third Page6,3276,1696,0125,8545,6975,5395,3825,2245,061
Inside Back Cover15,18414,80614,42814,05013,67213,29412,91612,53812,146
Inside Cover Spread34,16333,31332,46231,61230,76129,91129,06028,21027,329
Outside Back Cover17,08216,65616,23115,80615,38114,95514,53014,10513,665
InStyle: Inserts Loose Bound per ‘000
Inserts Loose Bound per ‘000Insert Rates

Broken Space:
Limited number available - maximum 5 insertions per issue. All broken space will appear on a LHP.
Material deadline for broken space is two weeks prior to standard booking deadline

Loose & Bound Tip on
2pp: $160 per '000 (minimum charge of $1,600 applies)
Mechanical: $160 per '000
Manual: $235-$350 per '000 (pending precision of adhesion)

Delivery Address:

Blue Star Web
Unit 1/83 Derby St
Silverwater NSW 2128  
InStyle: Regional Rates
Regional RatesRegional Rates
InStyle: Specifications
Full Page286 x 233246 x 193276 x 223
Third Page Horizontal102 x 23372 x 19392 x 223
Third Page Vertical286 x 84246 x 54276 x 74
Technical Information

Digital Delivery of Print Material
Pacific Magazines will only accept advertising material via one of the industry approved ad delivery & pre-flighting platforms detailed below.

Calibrated to Pacific Magazine’s specifications, they troubleshoot all supplied material to ensure there are no issues that will affect the printed quality of your advertising. This process protects all parties to guarantee the best outcome. It is therefore Pacific Magazines’ company policy to only accept material through Adsend or Digital Ads (the Adsend alternative).

We will not accept material via other means such as FTP, disc or email under any circumstances.

The supplier of the digital media is responsible for all aspects of the files supplied.

ADSEND (formerly known as Quickcut)
Phone: +61 3 8689 9000

Phone: 02 9818 1965 during hours (10am to 6pm AEST)
Phone: 02 9818 1965 after hours

General Specifications


1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 3mm. Trim and registration marks must lay 6mm outside of the trim)
2. PDF files need to be supplied as single page files. File names should start with P001_ for the first page and P002_ for the second page for a double page spread.
3. Avoid running type across the gutter of a double page spread.
4. All type must be a minimum of 8pt and 10pt for reversed type
5. All fonts need to be embedded into the PDF file
6. Files must be saved in CMYK format. RGB or LAB colour formats will be rejected
7. Images need to be of a minimum 260dpi at print size.
8. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print
9. Total ink limit should be between 280-310% with a black limit of 90% (medium GCR)
10. All 4 colour black and white images should use UCR


· Page must include required bleed as per publication specification.
· PDF's page must be CROPPED (in Acrobat) to BLEED size, contain no crop or registration marks.
For more information, please click link below
To ensure accurate colour reproduction, Pacific Magazines recommends a 3DAPv3 approved digital proof.
Please Check Publication Specifications for Correct Paper Type
Please see for more details

3DAPv3 Colour Proofs

1. Colour proofs must be created at 100% in size and accompany any supplied material.
2. In order to verify the proof, it will need to contain the 3DAPv3 control strip
3. Tearsheets or colour laser prints are NOT acceptable forms of proofs
4. If a 3DAPv3 colour proof is not supplied, Pacific Magazines or the Printer will not accept responsibility for the printed result of the supplied advertising.
5. The proof must be setup to the correct paper type of the magazine and section

Double Imaging on DPS ads

Pacific Magazines recommends that any critical cross over should be double imaged across the gutter. Double image allowance is 3mm each side of the centre which is to be included within the trim not additional to the trim size, i.e., the spread will carry a 6mm common image through the centre of the spread.

Pacific Magazines takes no responsibility for optical loss of an image in the gutter of a double page spread if the above instructions are not followed.

Download BlueStar Web Insert Specifications Instructions
Download BlueStar Insert Specifications
Download BlueStar Web Silverwater Pallet Labels

Wet Sachet Specifications

Please note the following specifications are a guide for suppliers of sachets for insertion into Pacific Magazines publications. Suppliers/manufacturers must submit samples for testing by Pacific Magazines Production staff and if approved it is the supplier's responsibility to ensure that actual product supplied for insertion is identical to the samples submitted and approved.

For each 1ml of fill, the sachet's internal area must be at least 8 square cm. The sachet must be free from excessive air, as much air as possible needs to be removed prior to sealing. Under a compression test, sachets must withstand at least 3,300 psi (1,500 kg) of pressure for 10 seconds and subsequently 2,200 psi (1,000 kg) for a minimum of 5 hours.

Minimum overall size required for binding = as per magazine specifications*

Maximum overall size for binding = as per magazine specifications *

Maximum total weight for individual sachets, including fill = 20 grams

The quantity of liquid fill must remain the same throughout the production run. Sachets must be packed in nested cartons for ease of unpacking. To enable automatic feeding on insertion equipment, sachets must be packed so they do not curl or stick together. If more than 1 deck of sachets is packed in a carton, each deck must have a strong cardboard base so they will sit stable on the base. All sachets to be packed the same way up and the same way around. Sachet cartons to be strong and tailor made for a tight fit. All cartons must be accurately labelled indicating product, quantity and host publication.

Approval of Trial Samples

A minimum of 200 samples to be supplied as per the above specifications
for pressure testing and a binding trial before full production of the sachet for the magazine. Due to the mechanics of tipping-on inserts, there may be occasions where a very small quantity of magazines is bound without the insert. As such it would be advisable NOT TO run wording offering a sachet within the magazine. Please be advised that the client takes responsibility for all costs incurred (including reprint of magazine run) if wet sachets are faulty at time on insertion.

Double Imaging on DPS ads

Pacific Magazines recommends that any critical cross over should be double imaged across the gutter. Double image allowance is 3mm each side of the centre which is to be included within the trim not additional to the trim size, i.e., the spread will carry a 6mm common image through the centre of the spread. Pacific Magazines takes no responsibility for optical loss of an image in the gutter of a double page spread if the above instructions are not followed.

Pacific Magazines Production Contacts

Print Production Controller
Megan Cosgrove
Phone: (02) 9394 2681
Advertising Production Coordinator
Cassandra Tresidder
Phone: (02) 9394 2690                                                                

InStyle: Deadlines
Issue NameOn Sale DateBooking DateMaterial DateCancellation Date
Jul 201722-Jun-201718-May-201725-May-201711-May-2017
Aug 201720-Jul-201715-Jun-201722-Jun-201708-Jun-2017
Sep 201717-Aug-201713-Jul-201720-Jul-201706-Jul-2017
Oct 201714-Sep-201710-Aug-201717-Aug-201703-Aug-2017
Nov 201719-Oct-201714-Sep-201721-Sep-201707-Sep-2017
Dec 201716-Nov-201712-Oct-201719-Oct-201705-Oct-2017
Jan 201814-Dec-201709-Nov-201716-Nov-201702-Nov-2017
Feb 201811-Jan-201804-Dec-201711-Dec-201727-Nov-2017
Mar 201815-Feb-201811-Jan-201818-Jan-201804-Jan-2018
Apr 201815-Mar-201808-Feb-201815-Feb-201801-Feb-2018
May 201819-Apr-201815-Mar-201822-Mar-201808-Mar-2018
Jun 201817-May-201812-Apr-201819-Apr-201805-Apr-2018
Jul 201821-Jun-201817-May-201824-May-201810-May-2018
Aug 201819-Jul-201814-Jun-201821-Jun-201807-Jun-2018
Sep 201816-Aug-201812-Jul-201819-Jul-201805-Jul-2018
Oct 201820-Sep-201816-Aug-201823-Aug-201809-Aug-2018
Nov 201818-Oct-201813-Sep-201820-Sep-201806-Sep-2018
Dec 201815-Nov-201811-Oct-201818-Oct-201804-Oct-2018
InStyle: Audience
Readership Profile
                Profile %
All People1560.8100100
All Women1461.693.350.6
All Men100.16.749.4
Full Time Workers640.940.939
Social Grade A521.333.621.2
All People
                Profile %
14 - 17 years30.32.16
18 - 24 years110.57.111.5
25 - 29 years150.99.49
30 - 34 years191.112.18.9
35 - 49 years611.439.324.5
50 - 64 years320.820.221.9
65 years and over151.39.818.2
Work Full Time640.940.939
Work Part Time411.22617.8
Not Employed520.633.143.2
State Breakdown
New South Wales/ACT6113932.1
Western Australia130.68.210.8
South Australia90.65.57.2
Northern Territory421.31

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending January 2017.

InStyle: Contacts
Annalise DeakinHead of Beauty & Fashion AdvertisingNSW02 9394 2346Email contact
Simone DonovanGroup Brand Partnerships ManagerNSW(02) 9394 2348Email contact
Cassandra TresidderAdvertising Production CoordinatorNSW02 9394 2690Email contact
Harry ParsonsAdvertising CoordinatorNSW02 9394 2401Email contact
Susie HoganMarketing DirectorNSW02 9394 2336Email contact
Angie StavrosActing VIC Sales DirectorVIC(03) 8636 7506Email contact
Angela ColeyGroup Sales ManagerQLD07 3368 7203Email contact
Vince CourtneyAccount ManagerWA(08) 9344 0749Email contact