Men's Health: Media Kit
Men's Health: Rates
RatesCasual4x (2.5%)8x (5%)12x (7.5%)16x (10%)24x (12.5%)
Half Page7,9377,7397,5417,3437,1456,943
Third Page5,2915,1595,0274,8954,7634,629
IFC Spread34,39333,53532,67731,81930,96130,087
Men's Health: Media Insert Rates
Media Insert Rates2 Page4 Page8 Page12 Page16 Page20 Page24 Page32 Page
National $/000172259438587696759785995
Men's Health: Specified Position Loadings
Specified Position Loadings %
IFC Spread30
IBC 20
Upfront spread prior contents20
1st half RHP15
1st half DPS15
Opposite Contents20
Opposite Editor's Letter20
Consec RHP Pages15
Men's Health: Specifications
Full Page285 x 211245 x 171275 x 201
Half Page Horizontal147 x 211107 x 171137 x 201
Half Page Vertical285 x 110245 x 70275 x 100
Third Page Horizontal102 x 21172 x 17192 x 201
Third Page Vertical285 x 77245 x 47275 x 67
Strip Ad23 x 2117 x 17113 x 201
Double Page Strip23 x 4127 x 37213 x 402
Technical Information

Digital Delivery of Print Material
Pacific Magazines will only accept advertising material via one of the industry approved ad delivery & pre-flighting platforms detailed below.

Calibrated to Pacific Magazine’s specifications, they troubleshoot all supplied material to ensure there are no issues that will affect the printed quality of your advertising. This process protects all parties to guarantee the best outcome. It is therefore Pacific Magazines’ company policy to only accept material through Adsend or Digital Ads (the Adsend alternative).

We will not accept material via other means such as FTP, disc or email under any circumstances.

The supplier of the digital media is responsible for all aspects of the files supplied.

ADSEND (formerly known as Quickcut)
Phone: +61 3 8689 9000

Phone: 02 9818 1965 during hours (10am to 6pm AEST)
Phone: 02 9818 1965 after hours

General Specifications:
1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 3mm. Trim and registration marks must lay 6mm outside of the trim)
2. PDF files need to be supplied as single page files. File names should start with P001_ for the first page and P002_ for the second page for a double page spread.
3. Avoid running type across the gutter of a double page spread.
4. All type must be a minimum of 8pt and 10pt for reversed type
5. All fonts need to be embedded into the PDF file
6. Files must be saved in CMYK format. RGB or LAB colour formats will be rejected
7. Images need to be of a minimum 260dpi at print size.
8. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print
9. Total ink limit should be between 280-310% with a black limit of 90% (medium GCR)
10. All 4 colour black and white images should use UCR

· Page must include required bleed as per publication specification.
· PDF's page must be CROPPED (in Acrobat) to BLEED size, contain no crop or registration marks.
For more information, please click link below
To ensure accurate colour reproduction, Pacific Magazines recommends a 3DAPv3 approved digital proof.
Please Check Publication Specifications for Correct Paper Type
From April 2nd 2009 Printers and publishers will only be accepting 3DAPv3 proofs. Please see for more details

3DAPv3 Colour Proofs:
1. Colour proofs must be created at 100% in size and accompany any supplied material.
2. In order to verify the proof, it will need to contain the 3DAPv3 control strip
3. Tearsheets or colour laser prints are NOT acceptable forms of proofs
4. If a 3DAPv3 colour proof is not supplied, Pacific Magazines or the Printer will not accept responsibility for the printed result of the supplied advertising.
5. The proof must be setup to the correct paper type of the magazine and section



Double Imaging on DPS ads Pacific Magazines

recommends that any critical cross over should be double imaged across the gutter. Double image allowance is 3mm each side of the centre which is to be included within the trim not additional to the trim size, i.e., the spread will carry a 6mm common image through the centre of the spread.

Pacific Magazines takes no responsibility for optical loss of an image in the gutter of a double page spread if the above instructions are not followed.

Wet Sachet Specifications

Please note the following specifications are a guide for suppliers of sachets for insertion into Pacific Magazines publications. Suppliers/manufacturers must submit samples for testing by Pacific Magazines Production staff and if approved it is the supplier’s responsibility to ensure that actual product supplied for insertion is identical to the samples submitted and approved.

For each 1ml of fill, the sachet’s internal area must be at least 8 square cm.

The sachet must be free from excessive air, as much air as possible needs to be removed prior to sealing.

Under a compression test, sachets must withstand at least 3,300 psi (1,500 kg) of pressure for 10 seconds and subsequently 2,200 psi (1,000 kg) for a minimum of 5 hours.

Minimum overall size required for binding = as per magazine specifications*

Maximum overall size for binding = as per magazine specifications *

Maximum total weight for individual sachets, including fill = 20 grams

The quantity of liquid fill must remain the same throughout the production run.

Sachets must be packed in nested cartons for ease of unpacking.

To enable automatic feeding on insertion equipment, sachets must be packed so they do not curl or stick together.

If more than 1 deck of sachets is packed in a carton, each deck must have a strong cardboard base so they will sit stable on the base.

All sachets to be packed the same way up and the same way around.

Sachet cartons to be strong and tailor made for a tight fit.

All cartons must be accurately labelled indicating product, quantity and host publication

Approval of Trial Samples

A minimum of 200 samples to be supplied as per the above specifications for pressure testing and a binding trial before full production of the sachet for the magazine

Due to the mechanics of tipping-on inserts, there may be occasions where a very small quantity of magazines is bound without the insert. As such it would be advisable NOT TO run wording offering a sachet within the magazine.

Please be advised that the client takes responsibility for all costs incurred (including reprint of magazine run) if wet sachets are faulty at time on insertion.

Pacific Magazines Production Contacts

Print Production Controller
John Virmk
Phone: (02) 9394 2688
Advertising Production Coordinator
Calvin Simpson
Phone: (02) 9394 2938


Whilst the internal production process may verify that material is within specification the onus is placed firmly on tradehouse/sender to supply material to specification. It is also a requirement that advertising material is delivered on time so quality control measures can take place. Late material may miss these checking procedures which could pick up possible problems/errors.

Pacific Magazines reserves the right to refuse any material that does not meet the required Specifications.

Men's Health: Deadlines
Issue NameOn Sale DateBooking DateMaterial DateCancellation DateInsert Delivery Date
Jul 201712-Jun-201712-May-201719-May-201705-May-201726-May-2017
Aug 201710-Jul-201709-Jun-201716-Jun-201702-Jun-201723-Jun-2017
Sep 201707-Aug-201707-Jul-201714-Jul-201730-Jun-201721-Jul-2017
Oct 201704-Sep-201704-Aug-201711-Aug-201704-Aug-201718-Aug-2017
Nov 201709-Oct-201708-Sep-201715-Sep-201701-Sep-201722-Sep-2017
Dec 201706-Nov-201706-Oct-201713-Oct-201729-Sep-201720-Oct-2017
Jan 201804-Dec-201703-Nov-201710-Nov-201727-Oct-201717-Nov-2017
Feb 201808-Jan-201801-Dec-201708-Dec-201724-Nov-201715-Dec-2017
Mar 201805-Feb-201805-Jan-201812-Jan-201829-Dec-201719-Jan-2018
Apr 201812-Mar-201809-Feb-201816-Feb-201802-Feb-201823-Feb-2018
May 201809-Apr-201809-Mar-201816-Mar-201802-Mar-201823-Mar-2018
Jun 201814-May-201813-Apr-201820-Apr-201806-Apr-201827-Apr-2018
Jul 201811-Jun-201811-May-201818-May-201804-May-201825-May-2018
Aug 201809-Jul-201808-Jun-201815-Jun-201801-Jun-201822-Jun-2018
Sep 201806-Aug-201806-Jul-201813-Jul-201829-Jun-201820-Jul-2018
Oct 201803-Sep-201803-Aug-201810-Aug-201827-Jul-201817-Aug-2018
Nov 201808-Oct-201807-Sep-201814-Sep-201831-Aug-201821-Sep-2018
Dec 201805-Nov-201805-Oct-201812-Oct-201819-Oct-201828-Sep-2018
Men's Health: Audience
Readership Profiles
                Profile %
All People5273100100
All Women92117.450.6
All Men436582.649.4
Grocery Buyers1331.925.238.8
Grocer Buyers with Kids in HH4628.712.7
People with Kids in HH2303.643.736.5
All Men
                Profile %
14 - 17 years284.66.47
18 - 24 years827.718.912.2
25 - 34 years1087.124.717.3
35 - 49 years1396.231.825.7
50 - 64 years542.812.421.8
65 years and over251.85.816.1
Work Full Time2716.162.351.1
Work Part Time686.415.612.2
Not Employed96322.136.7
State Breakdown
New South Wales/ACT1625.537.133.7
Western Australia505.311.610.9
South Australia213.34.97.4
Northern Territory55.11.11.1

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2014, Nielsen Online Ratings December 2014, People 14+

Men's Health: Contacts
Natalie TalevskiEditorial Co-ordinatorNSW(02) 9394 2247Email contact
Michelle BayleyHead of Health AdvertisingNSW(02) 9394 2264Email contact
Clarissa WilsonGroup Brand ManagerNSW(02) 9394 2647Email contact
Kayla ChapmanAdvertising Coordinator NSW(02) 9394 2202Email contact
Calvin SimpsonPrint Operations CoordinatorNSW02 9394 2938Email contact
Melissa WayneMarketing ExecutiveNSW(02) 9394 2056Email contact