At New Idea we are passionately devoted to producing a weekly magazine that meets the needs and interests of women in Australia. Our readers expect to be informed, entertained and enlightened. They want good value - and good values! New Idea has been loved by generations of Australia women and I'm very aware of the responsibility that comes with editing such a heritage brand in a modern world. I am working with a fantastic, committed team and together we always aim to create a magazine that our readers will both love and trust. The weekly magazine market is highly competitive and fast-moving - and New Idea has constantly evolved to meet the changing needs and lives of its readers. I am dedicated to ensuring that New Idea continues to have relevance and meaning for women in Australia for years to come.
Readership: 1,525,000 (emmaTM conducted by Ipsos MediaCT, 12 months ending December 2016)
Core target: All women 25- 54
Content: Celebrity, news and lifestyle
Editor-in-Chief: Frances Sheen
National Advertising Manager: Katherine Pfahl