that's life!

Many media outlets try to connect with readers and engage them. But for genuine engagement and a vibrant sense of community, there is nothing else on the Australian media landscape that so clearly connects with its audience like that's life! magazine. That's because our million-plus readers also provide our content - it is their voice that makes that's life! the magazine with heart.

In every sense we belong to our readers. that's life! is a uniquely Australian women's magazine and the third highest selling weekly in the country. Our readers are everyday Aussies, sharing their sometimes extraordinary, but always fascinating, real life stories with people just like them.



Quick Facts
Frequency: Weekly
Readership: 818,000 (emmaTM conducted by Ipsos MediaCT, 12 months ending December 2016)
Core Target: Women 25+
Content: Real Life
Editor: Linda Smith
National Brand Manager: Katherine Pfahl