Who

Home Contact Us Feedback

Magazines

Who: Audience

Who: Audience

Readership Profile
	Profile %
	000's	%	Mag.	Pop.
Readership
All People	473	2.5	100	100
All Women	386	4	81.5	50.6
All Men	87	0.9	18.5	49.4
Grocery Buyers	345	2.8	73	65.3
Grocery Buyers with Kids in HH	147	3.8	31.1	20.6
People with Kids in HH	205	3.1	43.4	35.5

All People
	Profile %
	000's	%	Mag.	Pop.
Age
14 - 17 years	37	3.3	7.9	6
18 - 24 years	73	3.2	15.4	11.9
25 - 34 years	85	2.6	17.9	17.6
35 - 49 years	161	3.4	34	25.1
50 - 64 years	91	2.2	19.2	22
65 years and over	26	0.8	5.5	17.3
Socio-Economic
AB	107	2.8	22.6	20
C	113	3	23.9	20
D	99	2.6	21	20
E	92	2.4	19.4	20
FG	62	1.6	13	20
Occupation
Work Full Time	183	2.5	38.7	39
Work Part Time	150	3.9	31.6	20.2
Not Employed	140	1.8	29.7	40.8
State Breakdown
New South Wales	156	2.4	33	33.9
Victoria	127	2.7	26.7	25.1
Queensland	86	2.3	18.2	20.1
South Australia	43	3.1	9.1	7.4
Western Australia	50	2.5	10.5	10.6
Tasmania	8	1.9	1.7	2.2
Darwin/Alice Springs	4	2.9	0.8	0.6

NOTE: Personal income is based on full time workers only

Source: Roy Morgan Readership Survey April 10 - December 2012

ABC Audit Jan 11 - Sept 2012