Who: Audience
Who: Audience
Readership Profile
Profile %
000's%Mag.Pop.
Readership
All People 14+9171001000
All Women71277.677.60
All Men20522.422.40
Soley or Mainly Responsible42746.646.60
Soley or Mainly Responsible & have Children at Home26929.429.40
Have Children at Home58163.363.30
All People
Profile %
000's%Mag.Pop.
Age
14 - 17 years46550
18 - 24 years10611.611.60
25 - 34 years17318.918.90
35 - 49 years33036360
50 - 64 years19221210
65 years and over707.67.60
Socio-Economic
A21323.223.20
B21323.223.20
C119020.720.70
C216417.817.80
D & E13815150
Occupation
Work Full Time36539.839.80
Work Part Time24126.326.30
Not Employed31133.933.90
State Breakdown
New South Wales/ACT30233330
Victoria22824.924.90
Queensland1922020.90
South Australia677.37.30
Western Australia9710.510.50
Tasmania9110
Northern Territory70.80.80
Australian Capital Territory141.61.60

NOTE: Personal income is based on full time workers only

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending June 2014, People 14+

ABC Audit, June 2014 (ANPPS)