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Home Beautiful: Audience

Home Beautiful: Audience

Readership Profile
	Profile %
	000's	%	Mag.	Pop.
Readership
All People	435	2.3	100	100
All Women	333	3.4	75.9	50.6
All Men	105	1.1	24.1	49.4
Grocery Buyers	353	2.9	81.3	65.3
Grocery Buyers with Kids under 16	148	3.8	34.1	20.6
Parents of Children U16 in HH	181	2.7	41.7	35.5

All People
	Profile %
	000's	%	Mag.	Pop.
Age
14 - 17 years	13	1.1	2.9	6
18 - 24 years	18	0.8	4.1	11.9
25 - 34 years	66	2	15.3	17.6
35 - 49 years	147	3.1	33.8	25.1
50 - 64 years	118	2.8	27.1	22
65 years and over	73	2.2	16.9	17.3
Socio-Economic
AB	113	3	26.1	20
C	101	2.7	23.1	20
D	85	2.3	19.6	20
E	65	1.7	15	20
FG	70	1.9	16.1	20
Occupation
Work Full Time	163	2.2	37.5	39
Work Part Time	107	2.8	24.7	20.2
Not Employed	164	2.1	37.8	40.8
State Breakdown
New South Wales	164	2.6	37.7	33.9
Victoria	131	2.7	30.1	25.1
Queensland	68	1.8	15.6	20.1
South Australia	31	2.2	7.1	7.4
Western Australia	33	1.7	7.6	10.6
Tasmania	8	1.8	1.8	2.2
Darwin/Alice Springs	1	0.5	0.1	0.6

NOTE: Personal income is based on full time workers only

Source: Roy Morgan Readership Survey Mar13

ABC Audit Report Mar13