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In Style: Audience

In Style: Audience

Readership Profile
	Profile %
	000's	%	Mag.	Pop.
Readership
All People	214	1.2	100	100
All Women	189	2.1	88.4	50.7
All Men	25	0.3	11.6	49.3
Grocery Buyers	149	1.3	69.8	63.2
Grocery Buyers with Kids in HH	52	1.5	24.4	19.8
People with Kids in HH	82	1.3	38.4	36.1

All People
	Profile %
	000's	%	Mag.	Pop.
Age
14 - 17 years	14	1.2	6.7	6.5
18 - 24 years	51	2.5	24	11.6
25 - 34 years	46	1.5	21.7	17.2
35 - 49 years	61	1.3	28.5	26.2
50 - 64 years	32	0.8	15	22
65 years and over	9	0.3	4	16.5
Socio-Economic
AB	60	1.7	28	20
C	63	1.7	29.3	20
D	41	1.1	19.2	20
E	28	0.8	13.2	20
FG	22	0.6	10.3	20
Occupation
Work Full Time	99	1.4	46.5	39.7
Work Part Time	50	1.4	23.3	20.1
Not Employed	65	0.9	30.2	40.1
State Breakdown
New South Wales	99	1.6	46.2	34.2
Victoria	52	1.1	24.2	25.1
Queensland	37	1	17.3	20
South Australia	7	0.5	3.5	7.5
Western Australia	14	0.8	6.7	10.3
Tasmania	3	0.8	1.6	2.3
Darwin/Alice Springs	1	1	0.5	0.7

NOTE: Personal income is based on full time workers only

Roy Morgan: Readership Survey July 09 - June 10

ABC Audit Report Jan10 - Jun10