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Practical Parenting: Audience

Practical Parenting: Audience

Readership Profiles
	Profile %
	000's	%	Mag.	Pop.
Readership
All People	164	0.9	100	100
All Women	129	1.3	78.8	50.6
All Men	35	0.4	21.2	49.4
Grocery Buyers	138	1.1	84.3	65.3
Grocery Buyers with Kids in HH	107	2.7	65.6	20.6
People with Kids in HH	128	1.9	78.4	35.5

All Women
	Profile %
	000's	%	Mag.	Pop.
Age
14 - 17 years	2	0.4	1.6	5.8
18 - 24 years	23	2.1	17.8	11.6
25 - 34 years	65	3.9	50.1	17.3
35 - 49 years	29	1.2	22.6	24.9
50 years and over	7	0.3	5.7	22
65 years and over	3	0.2	2.2	18.4
Socio-Economic
AB	21	1.3	16.3	17.1
C	29	1.5	22.3	20.2
D	25	1.3	19.6	20.4
E	35	1.8	27	20.5
FG	19	0.9	14.9	21.8
Occupation
Work Full Time	23	0.9	17.7	26.3
Work Part Time	30	1.2	23	26.5
Total Not Employed	76	1.7	59.3	47.2
State Breakdown
New South Wales inc. ACT	44	1.4	34.4	34.1
Victoria	35	1.4	26.9	25.2
Queensland	21	1.1	16.1	20.1
South Australia	8	1.1	6	7.4
Western Australia	19	1.9	14.6	10.3
Tasmania	2	0.9	1.4	2.3
Darwin/Alice Springs	1	1.3	0.6	0.6

NOTE: Personal income is based on full time workers only

Source: Roy Morgan Readership Survey March 2013