Practical Parenting: Audience
Practical Parenting: Audience
Readership Profiles
                Profile %
000's%Mag.Pop.
Readership
All People850.6100100
All Women840.984.650.6
All Men150.215.449.4
Grocery Buyers480.747.838.8
Grocery Buyers with Kids in HH431.942.912.7
People with Kids in HH841.384.536.5
All Women
                Profile %
000's%Mag.Pop.
Age
14 - 17 years10.10.65.3
18 - 24 years80.79.111.5
25 - 34 years422.649.817.8
35 - 49 years261.231.224.8
50 - 64 years50.36.222.2
65 years and over30.2318.3
Socio-Economic
A1511816.9
B221.326.419.5
C1191.122.920.2
C219122.921.3
DE80.49.822.1
Occupation
Work Full Time160.718.825.7
Work Part Time241.128.424.7
Total Not Employed44152.849.5
State Breakdown
New South Wales / ACT280.933.833.9
Victoria23126.925.1
Queensland18121.319.8
Western Australia60.66.810.5
South Australia717.87.4
Northern Territory11.21.20.9
Tasmania20.92.22.3

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2014, Nielsen Online Ratings December 2014, People 14+