Practical Parenting: Audience
Practical Parenting: Audience
Readership Profiles
Profile %
000's%Mag.Pop.
Readership
All People1130.7100100
All Women1001.188.350.6
All Men130.211.749.4
Grocery Buyers65157.439.1
Grocery Buyers with Kids in HH581.851.118.2
People with Kids in HH991.187.752.3
All Women
Profile %
000's%Mag.Pop.
Age
14 - 17 years00.40.15.6
18 - 24 years60.8611.4
25 - 34 years543.553.817.6
35 - 49 years311.430.825.7
50 years and over70.47.121.8
65 years and over20.11.917.9
Socio-Economic
A191.318.816.3
B241.424.419.4
C1221.221.720.8
C2231.22321.3
DE120.612.122.3
Occupation
Work Full Time190.919.123.7
Work Part Time271.227.324.9
Total Not Employed531.253.751.3
State Breakdown
New South Wales / ACT260.925.734
Victoria190.919.225.1
Queensland271.526.819.8
Western Australia121.312.110.3
South Australia121.811.67.5
Northern Territory11.41.10.9
Tasmania31.73.52.3

NOTE: Personal income is based on full time workers only
Source: emmaTM September 2013