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Better Homes and Gardens: Audience

Better Homes and Gardens: Audience

Readership Profile
	Profile %
	000's	%	Mag.	Pop.
Readership
All People	1867	10.4	100	100
All Women	1350	14.8	72.3	50.7
All Men	517	5.8	27.7	49.3
Grocery Buyers	1430	12.6	76.6	63.2
Grocery Buyers with Kids in HH	504	14.2	27	19.8
People with Kids in HH	688	10.6	36.8	36.1

All People
	Profile %
	000's	%	Mag.	Pop.
Age
14 - 17 years	54	4.6	2.9	6.5
18 - 24 years	84	4	4.5	11.6
25 - 34 years	269	8.7	14.4	17.2
35 - 49 years	537	11.4	28.8	26.2
50 - 64 years	551	14	29.5	22
65 years and over	372	12.5	19.9	16.5
Socio-Economic
AB	382	10.6	20.4	20
C	390	10.9	20.9	20
D	370	10.3	19.8	20
E	356	9.9	19.1	20
FG	369	10.3	19.8	20
Occupation
Work Full Time	678	9.5	36.3	39.7
Work Part Time	380	10.5	20.3	20.1
Not Employed	809	11.2	43.3	40.1
State Breakdown
New South Wales	699	11.4	37.4	34.2
Victoria	441	9.8	23.6	25.1
Queensland	400	11.1	21.4	20
South Australia	132	9.8	7.1	7.5
Western Australia	138	7.5	7.4	10.3
Tasmania	43	10.5	2.3	2.3
Darwin/Alice Springs	14	11.6	0.7	0.7

NOTE: Personal income is based on full time workers only

Source: Roy Morgan July 09-June10

ABC Jan10-Jun10