Prevention : Audience
Prevention : Audience
Readership Profile
                Profile %
000's%Mag.Pop.
Readership
All People1390.8100100
All Women1291.492.950.6
All Men100.17.149.4
Grocery Buyers901.364.538.8
Grocery Buyers with Kids in HH341.524.812.7
People with Kids in HH470.733.536.5
All People
                Profile %
000's%Mag.Pop.
Age
14-17 years10.10.76.1
18-24 years50.23.611.9
25-34 years100.3717.5
35-49 years420.930.425.2
50-64 years601.543.222
65 years and over210.715.217.2
Socio-Economic
A290.820.920.7
B250.717.920
C1320.923.119.1
C2290.820.720.3
DE240.717.419.9
Occupation
Work Full Time420.630.138.3
Work Part Time32122.918.5
Not Employed650.94743.2
State Breakdown
New South Wales/ACT490.83533.8
Victoria310.722.525
Queensland310.922.519.9
Western Australia140.810.410.7
South Australia90.76.27.4
Northern Territory31.621
Tasmania20.51.42.3

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2014, Nielsen Online Ratings December 2014, People 14+