Prevention : Audience
Prevention : Audience
Prevention
Profile %
000's%Mag.Pop.
Readership
All People1530.8100100
All Women1321.486.450.6
All Men210.213.649.4
Grocery Buyers1281.183.965.5
Grocery Buyers with Kids in HH451.229.620.9
People with Kids in HH540.83535.9
Age
14-17 years30.62.45.8
18-24 years30.75.511.6
25-34 years140.910.817.2
35-49 years431.832.525.4
50-64 years41231.321.9
65 years and over231.417.518
Socio-Economic
AB271.620.617.8
C321.724.320.1
D211.116.119.9
E321.724.320.1
FG200.914.822.1
Occupation
Work Full Time441.732.927.1
Work Part Time441.832.926
Not Employed45134.146.9
State Breakdown
New South Wales431.332.334.3
Victoria24118.425.2
Queensland341.82620
South Australia14210.97.5
Western Australia111.28.410.1
Tasmania41.93.12.3
Darwin/Alice Springs12.10.90.6

NOTE: Personal income is based on full time workers only

Source: Roy Morgan Readership Survey April 2011 - March 2012

ABC Audit Report Jan 2011 - June 2011