that's life!: Audience
that's life!: Audience
All People
Profile %

Reader Profile

- 48% of readers are 
aged between 
25-54 years
- 79% are female, 
21% male
- 20% live in regional
areas, 80% major metro or urban areas.

- 35% have children under 18 at home
- 54% are main grocery buyers
- 50% of readers do not read Woman’s Day or Australian Women’s Weekly.

Instant Expert
- Australian’s No.1 Real Life magazine.
- That’s Life! Is sold in Australia every 3.11 seconds**
- One of Australia’s top 3 highest selling weekly magazines.**
- One of the most loyal readerships of all magazines with 60% of buyers reading 4 out of 4 issues.#

- That’s Life!’s grocery buyers collectively spend on average $134 million at the supermarket every week.
- That’s Life!’s average supermarket spend is $144.24 per week
- 68% of TL readers love to try new flavours and 49% find cooking a pleasure.
- 72% of That’s Life! readers do NOT read any food or wine magazines.
- 8 in 10 That’s Life! readers cook something the food pages of the magazine every week!^

Fashion & Beauty
- 70% of That’s Life! readers have bought clothing in the last 4 weeks.
- 43% of readers have purchased cosmetics/fragrances in the last 4 weeks.
- That’s Life! readers are 43% more likely than the population to have purchased makeup in the last 4 weeks, and 44% more likely to have purchased haircare products in the last 4 weeks.

Health & Fitness/ Lifestyle
- 863,000 (84%) of TL readers agree that they are taking steps now to stay healthy in the future.
- 75% of TL readers have done some gardening in the last 3 months and 72% have entertained friends or relatives at home.

- 69% or 713,000 That’s Life! readers own a pet and they are 23% more likely than the average population to have used pet care services in the last 4 weeks.


** Audit Bureau of Circulation, June 2014(ANPPS)
emmaTM conducted by Ipsos MediaCT, 12 months ending June 2014, People 14+
# AC Neilson Panorama, April 2007-March 2008 (Survey 2)
^That’s Life! Primary reader research, Dec 2007. Women’s Weekly category = New Idea, Woman’s Day, Take 5, NW, OK!, Famous, That’s Life. Who** Food or wine magazines = , Super Food Ideas, Australian Gourmet Traveller, Gourmet Traveller Wine, Delicious,  Recipes +, Donna Hay.
~Nielsen NetView Hybrid. June 2014; Google Analytics Jul 2014. Social media stats updated 1 August 2014