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Diabetic Living: Audience

Diabetic Living: Audience

Readership Profile
	Profile %
	000's	%	Mag.	Pop.
Readership
All People	236	1.3	100	100
All Women	169	1.9	71.8	50.7
All Men	66	0.7	28.2	49.3
Grocery Buyers	182	1.6	77.2	63.2
Grocery Buyers with Kids in HH	42	1.2	17.7	19.8
People with Kids in HH	53	0.8	22.4	36.1

All People
	Profile %
	000's	%	Mag.	Pop.
Age
14 - 17 years	3	0.2	1.1	6.5
18 - 24 years	7	0.3	3	11.6
25 - 34 years	16	0.5	6.9	17.2
35 - 49 years	50	1.1	21.3	26.2
50 - 64 years	91	2.3	38.6	22
65 years and over	69	2.3	29.2	16.5
Socio-Economic
AB	29	0.8	12.5	20
C	40	1.1	16.9	20
D	49	1.4	20.7	20
E	60	1.7	25.3	20
FG	58	1.6	24.7	20
Occupation
Work Full Time	70	1	29.6	39.7
Work Part Time	42	1.2	17.8	20.1
Not Employed	124	1.7	52.7	40.1
State Breakdown
New South Wales	81	1.3	34.5	34.2
Victoria	63	1.4	26.6	25.1
Queensland	49	1.4	20.9	20
South Australia	18	1.3	7.5	7.5
Western Australia	18	1	7.4	10.3
Tasmania	6	1.5	2.6	2.3
Darwin/Alice Springs	1	1.1	0.5	0.7

NOTE: Personal income is based on full time workers only

Source: Roy Morgan Readership Survey July 09 - June10
ABC Audit Report Jan10- June10