Diabetic Living

Home Contact Us Feedback

Magazines

Diabetic Living: Audience

Diabetic Living: Audience

Readership Profile
	Profile %
	000's	%	Mag.	Pop.
Readership
All People	258	1.4	100	100
All Women	181	1.9	70.4	50.6
All Men	76	0.8	29.6	49.4
Grocery Buyers	215	1.7	83.4	65.3
Grocery Buyers with Kids in HH	47	1.2	18.2	20.6
People with Kids in HH	58	0.9	22.4	35.5

All People
	Profile %
	000's	%	Mag.	Pop.
Age
14 - 17 years	2	0.2	0.9	6
18 - 24 years	10	0.5	3.9	11.9
25 - 34 years	20	0.6	7.8	17.6
35 - 49 years	51	1.1	19.6	25.1
50 - 64 years	95	2.3	36.9	22
65 years and over	79	2.4	30.8	17.3
Socio-Economic
AB	38	1	14.9	20
C	47	1.2	18.1	20
D	41	1.1	16	20
E	55	1.5	21.4	20
FG	76	2	29.5	20
Occupation
Work Full Time	70	0.9	27.1	39
Work Part Time	50	1.3	19.3	20.2
Not Employed	138	1.8	53.6	40.8
State Breakdown
New South Wales	100	1.6	38.9	33.9
Victoria	55	1.1	21.2	25.1
Queensland	52	1.4	20.1	20.1
South Australia	24	1.8	9.5	7.4
Western Australia	22	1.1	8.6	10.6
Tasmania	4	0.9	1.4	2.2
Darwin/Alice Springs	1	0.6	0.3	0.6

NOTE: Personal income is based on full time workers only

Source: Roy Morgan Readership Survey April 2012 - March 2013

ABC Audit Report July 2012- December 2012