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Men's Health: Audience

Men's Health: Audience

Readership Profiles
	Profile %
	000's	%	Mag.	Pop.
Readership
All People	392	2.1	100	100
All Women	79	0.8	20.1	50.6
All Men	313	3.4	79.9	49.4
Grocery Buyers	233	1.9	59.4	65.5
Grocer Buyers with Kids in HH	62	1.6	15.8	20.9
People with Kids in HH	121	1.8	30.8	35.9

All Men
	Profile %
	000's	%	Mag.	Pop.
Age
14 - 17 years	18	3	5.6	6.4
18 - 24 years	68	6.1	21.7	12.1
25 - 34 years	91	5.7	29	17.4
35 - 49 years	85	3.5	27.2	26.3
50 - 64 years	43	2.1	13.9	22.1
65 years and over	8	0.6	2.6	15.7
Socio-Economic
AB	103	5	32.9	22.2
C	75	4.1	23.9	19.9
D	58	3.1	18.6	20.1
E	50	2.7	15.9	19.9
FG	27	1.7	8.7	17.9
Occupation
Work Full Time	195	4	62.3	53.3
Work Part Time	60	4.9	19.3	13.4
Not Employed	58	1.9	18.4	33.3
State Breakdown
New South Wales	116	3.7	37	33.9
Victoria	75	3.3	24.1	25.1
Queensland	54	2.9	17.4	20.1
South Australia	27	4	8.6	7.4
Western Australia	30	3.1	9.6	10.6
Tasmania	6	3	2	2.2
Darwin/Alice Springs	4	6.5	1.3	0.7

NOTE: Personal income is based on full time workers only

Source: Roy Morgan Readership Survey April 2011 - March 2012

ABC Audit Report January 2011 - June 2011