What is circulation?
The Australian Audit Bureau of Circulation verifies the paid circulation of a publication over a defined audit period. Weekly magazines with an Average Issue Audit over 25,000 delivers 13-week audit reports. All other non-weekly magazines continue to report paid circulation over a 26-week period July to December and January to June.
Pacific's current circulation overview
Pacific Magazines publishes two of the top five biggest selling magazines in Australia - Better Homes and Gardens and New Idea. Pacific Magazines enjoys a 30% market share of annual gross copies sold which is achieved with only 18 audited titles. In the twelve months to December 2011, Pacific Magazines sold 54 million copies which equates to a Pacific Magazines title sold every 0.6 seconds.
Figures are based on analysis of audited titles circulation, ABC December 2011.